[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"i-lucide:mail":3,"i-lucide:search":8,"i-lucide:phone-call":10,"i-lucide:scan-search":12,"i-lucide:phone":14,"i-lucide:shield-alert":16,"i-lucide:search-check":18,"i-lucide:sparkles":20,"i-lucide:layers":22,"i-lucide:puzzle":24,"i-lucide:terminal":26,"i-simple-icons:hubspot":28,"i-simple-icons:n8n":30,"i-simple-icons:make":32,"i-simple-icons:zapier":34,"i-logos:pipedrive":36,"i-lucide:bot":40,"i-lucide:user-check":42,"i-lucide:building-2":44,"i-lucide:file-spreadsheet":46,"i-lucide:megaphone":48,"i-lucide:target":50,"i-lucide:code-2":52,"i-lucide:building":54,"i-lucide:shield-check":56,"i-lucide:user-search":58,"i-lucide:briefcase":60,"i-lucide:chevron-down":62,"i-lucide:code":64,"i-lucide:file-text":66,"i-lucide:help-circle":68,"i-lucide:wrench":70,"i-lucide:bookmark":72,"i-lucide:repeat":74,"i-lucide:git-compare":76,"i-lucide:newspaper":78,"i-lucide:users":80,"i-lucide:database":82,"i-lucide:handshake":84,"i-lucide:loader-circle":86,"i-lucide:menu":88,"i-lucide:rocket":90,"i-lucide:check-circle-2":92,"i-lucide:arrow-right":94,"i-heroicons:star-solid":96,"i-lucide:arrow-up-right":98,"i-simple-icons:facebook":100,"i-simple-icons:x":102,"i-simple-icons:linkedin":104,"i-simple-icons:youtube":107,"i-simple-icons:github":109,"i-lucide:copyright":111,"glossary-es-cost-per-impression":113,"related-es-cost-per-impression":1355,"category-es-cost-per-impression":1356,"i-lucide:user":1606,"i-lucide:calendar":1608,"i-lucide:arrow-left":1610,"i-lucide:external-link":1612,"i-lucide:hash":1614},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"m22 7l-8.991 5.727a2 2 0 0 1-2.009 0L2 7\"\u002F>\u003Crect width=\"20\" height=\"16\" x=\"2\" y=\"4\" rx=\"2\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"m21 21l-4.34-4.34\"\u002F>\u003Ccircle cx=\"11\" cy=\"11\" r=\"8\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M13 2a9 9 0 0 1 9 9m-9-5a5 5 0 0 1 5 5m-4.168 5.568a1 1 0 0 0 1.213-.303l.355-.465A2 2 0 0 1 17 15h3a2 2 0 0 1 2 2v3a2 2 0 0 1-2 2A18 18 0 0 1 2 4a2 2 0 0 1 2-2h3a2 2 0 0 1 2 2v3a2 2 0 0 1-.8 1.6l-.468.351a1 1 0 0 0-.292 1.233a14 14 0 0 0 6.392 6.384\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M3 7V5a2 2 0 0 1 2-2h2m10 0h2a2 2 0 0 1 2 2v2m0 10v2a2 2 0 0 1-2 2h-2M7 21H5a2 2 0 0 1-2-2v-2\"\u002F>\u003Ccircle cx=\"12\" cy=\"12\" r=\"3\"\u002F>\u003Cpath d=\"m16 16l-1.9-1.9\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M13.832 16.568a1 1 0 0 0 1.213-.303l.355-.465A2 2 0 0 1 17 15h3a2 2 0 0 1 2 2v3a2 2 0 0 1-2 2A18 18 0 0 1 2 4a2 2 0 0 1 2-2h3a2 2 0 0 1 2 2v3a2 2 0 0 1-.8 1.6l-.468.351a1 1 0 0 0-.292 1.233a14 14 0 0 0 6.392 6.384\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M20 13c0 5-3.5 7.5-7.66 8.95a1 1 0 0 1-.67-.01C7.5 20.5 4 18 4 13V6a1 1 0 0 1 1-1c2 0 4.5-1.2 6.24-2.72a1.17 1.17 0 0 1 1.52 0C14.51 3.81 17 5 19 5a1 1 0 0 1 1 1zm-8-5v4m0 4h.01\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"m8 11l2 2l4-4\"\u002F>\u003Ccircle cx=\"11\" cy=\"11\" r=\"8\"\u002F>\u003Cpath d=\"m21 21l-4.3-4.3\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":21},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M11.017 2.814a1 1 0 0 1 1.966 0l1.051 5.558a2 2 0 0 0 1.594 1.594l5.558 1.051a1 1 0 0 1 0 1.966l-5.558 1.051a2 2 0 0 0-1.594 1.594l-1.051 5.558a1 1 0 0 1-1.966 0l-1.051-5.558a2 2 0 0 0-1.594-1.594l-5.558-1.051a1 1 0 0 1 0-1.966l5.558-1.051a2 2 0 0 0 1.594-1.594zM20 2v4m2-2h-4\"\u002F>\u003Ccircle cx=\"4\" cy=\"20\" r=\"2\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":23},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M12.83 2.18a2 2 0 0 0-1.66 0L2.6 6.08a1 1 0 0 0 0 1.83l8.58 3.91a2 2 0 0 0 1.66 0l8.58-3.9a1 1 0 0 0 0-1.83z\"\u002F>\u003Cpath d=\"M2 12a1 1 0 0 0 .58.91l8.6 3.91a2 2 0 0 0 1.65 0l8.58-3.9A1 1 0 0 0 22 12\"\u002F>\u003Cpath d=\"M2 17a1 1 0 0 0 .58.91l8.6 3.91a2 2 0 0 0 1.65 0l8.58-3.9A1 1 0 0 0 22 17\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":25},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M15.39 4.39a1 1 0 0 0 1.68-.474a2.5 2.5 0 1 1 3.014 3.015a1 1 0 0 0-.474 1.68l1.683 1.682a2.414 2.414 0 0 1 0 3.414L19.61 15.39a1 1 0 0 1-1.68-.474a2.5 2.5 0 1 0-3.014 3.015a1 1 0 0 1 .474 1.68l-1.683 1.682a2.414 2.414 0 0 1-3.414 0L8.61 19.61a1 1 0 0 0-1.68.474a2.5 2.5 0 1 1-3.014-3.015a1 1 0 0 0 .474-1.68l-1.683-1.682a2.414 2.414 0 0 1 0-3.414L4.39 8.61a1 1 0 0 1 1.68.474a2.5 2.5 0 1 0 3.014-3.015a1 1 0 0 1-.474-1.68l1.683-1.682a2.414 2.414 0 0 1 3.414 0z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":27},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 19h8M4 17l6-6l-6-6\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":29},"\u003Cpath fill=\"currentColor\" d=\"M18.164 7.93V5.084a2.2 2.2 0 0 0 1.267-1.978v-.067A2.2 2.2 0 0 0 17.238.845h-.067a2.2 2.2 0 0 0-2.193 2.193v.067a2.2 2.2 0 0 0 1.252 1.973l.013.006v2.852a6.2 6.2 0 0 0-2.969 1.31l.012-.01l-7.828-6.095A2.497 2.497 0 1 0 4.3 4.656l-.012.006l7.697 5.991a6.2 6.2 0 0 0-1.038 3.446a6.2 6.2 0 0 0 1.147 3.607l-.013-.02l-2.342 2.343a2 2 0 0 0-.58-.095h-.002a2.033 2.033 0 1 0 2.033 2.033a2 2 0 0 0-.1-.595l.005.014l2.317-2.317a6.247 6.247 0 1 0 4.782-11.134l-.036-.005zm-.964 9.378a3.206 3.206 0 1 1 3.215-3.207v.002a3.206 3.206 0 0 1-3.207 3.207z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":31},"\u003Cpath fill=\"currentColor\" d=\"M21.474 5.684a2.53 2.53 0 0 0-2.447 1.895H16.13a2.526 2.526 0 0 0-2.492 2.11l-.103.624a1.26 1.26 0 0 1-1.246 1.055h-1.001a2.527 2.527 0 0 0-4.893 0H4.973a2.527 2.527 0 1 0 0 1.264h1.422a2.527 2.527 0 0 0 4.894 0h1a1.26 1.26 0 0 1 1.247 1.055l.103.623a2.526 2.526 0 0 0 2.492 2.111h.37a2.527 2.527 0 1 0 0-1.263h-.37a1.26 1.26 0 0 1-1.246-1.056l-.103-.623A2.52 2.52 0 0 0 13.96 12a2.52 2.52 0 0 0 .82-1.48l.104-.622a1.26 1.26 0 0 1 1.246-1.056h2.896a2.527 2.527 0 1 0 2.447-3.158m0 1.263a1.263 1.263 0 0 1 1.263 1.263a1.263 1.263 0 0 1-1.263 1.264A1.263 1.263 0 0 1 20.21 8.21a1.263 1.263 0 0 1 1.264-1.263m-18.948 3.79A1.263 1.263 0 0 1 3.79 12a1.263 1.263 0 0 1-1.264 1.263A1.263 1.263 0 0 1 1.263 12a1.263 1.263 0 0 1 1.263-1.263m6.316 0A1.263 1.263 0 0 1 10.105 12a1.263 1.263 0 0 1-1.263 1.263A1.263 1.263 0 0 1 7.58 12a1.263 1.263 0 0 1 1.263-1.263m10.106 3.79a1.263 1.263 0 0 1 1.263 1.263a1.263 1.263 0 0 1-1.263 1.263a1.263 1.263 0 0 1-1.264-1.263a1.263 1.263 0 0 1 1.263-1.264\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":33},"\u003Cpath fill=\"currentColor\" d=\"M13.38 3.498c-.27 0-.511.19-.566.465L9.85 18.986a.58.58 0 0 0 .453.678l4.095.826a.58.58 0 0 0 .682-.455l2.963-15.021a.58.58 0 0 0-.453-.678l-4.096-.826a.6.6 0 0 0-.113-.012zm-5.876.098a.58.58 0 0 0-.516.318L.062 17.697a.575.575 0 0 0 .256.774l3.733 1.877a.58.58 0 0 0 .775-.258l6.926-13.781a.577.577 0 0 0-.256-.776L7.762 3.658a.6.6 0 0 0-.258-.062m11.74.115a.576.576 0 0 0-.576.576v15.426c0 .318.258.578.576.578h4.178a.58.58 0 0 0 .578-.578V4.287a.58.58 0 0 0-.578-.576Z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":35},"\u003Cpath fill=\"currentColor\" d=\"M4.157 0A4.15 4.15 0 0 0 0 4.161v15.678A4.15 4.15 0 0 0 4.157 24h15.682A4.15 4.15 0 0 0 24 19.839V4.161A4.15 4.15 0 0 0 19.839 0zm10.61 8.761h.03a.6.6 0 0 1 .23.038a.6.6 0 0 1 .201.124a.63.63 0 0 1 .162.431a.6.6 0 0 1-.162.435a.6.6 0 0 1-.201.128a.6.6 0 0 1-.23.042a.5.5 0 0 1-.235-.042a.6.6 0 0 1-.332-.328a.6.6 0 0 1-.038-.235a.6.6 0 0 1 .17-.431a.6.6 0 0 1 .405-.162m2.853 1.572q.044.005.095.004c.325-.011.646.064.937.219c.238.144.431.355.552.609c.128.279.189.582.185.888v.193a2 2 0 0 1 0 .219h-2.498c.003.227.075.45.204.642a.78.78 0 0 0 .646.265a.7.7 0 0 0 .484-.136a.64.64 0 0 0 .23-.318l.915.257a1.4 1.4 0 0 1-.28.537c-.14.159-.321.284-.521.355a2.2 2.2 0 0 1-.836.136a1.9 1.9 0 0 1-1.001-.245a1.6 1.6 0 0 1-.665-.703a2.2 2.2 0 0 1-.227-1.036a1.95 1.95 0 0 1 .48-1.398a1.9 1.9 0 0 1 1.3-.488m-9.607.023c.162.004.325.026.48.079c.207.065.4.174.563.314c.26.302.393.692.366 1.088v2.276H8.53l-.109-.711h-.065q-.096.245-.272.439a1.1 1.1 0 0 1-.374.264a1 1 0 0 1-.453.083a1.33 1.33 0 0 1-.866-.264a.97.97 0 0 1-.329-.801a1 1 0 0 1 .076-.431a1 1 0 0 1 .242-.363a1.48 1.48 0 0 1 1.043-.303h.952v-.181a.7.7 0 0 0-.136-.454a.55.55 0 0 0-.438-.154a.7.7 0 0 0-.378.086a.48.48 0 0 0-.193.254l-.99-.144a1.26 1.26 0 0 1 .257-.563c.14-.174.321-.302.533-.378c.261-.091.54-.136.82-.129q.078-.006.163-.007m4.384.007c.174 0 .347.038.506.114c.182.083.34.211.458.374c.257.423.377.911.351 1.406a2.53 2.53 0 0 1-.355 1.448a1.15 1.15 0 0 1-1.009.517c-.204 0-.401-.045-.582-.136a1.05 1.05 0 0 1-.48-.457a1.3 1.3 0 0 1-.114-.234h-.045l.004 1.784h-1.059v-4.713h.904l.117.805h.057c.068-.208.177-.401.328-.56a1.13 1.13 0 0 1 .843-.344h.076zm7.559.084h.903l.113.805h.053a1.4 1.4 0 0 1 .235-.484a.8.8 0 0 1 .313-.242a.8.8 0 0 1 .39-.076h.234v1.051h-.401a.66.66 0 0 0-.313.008a.6.6 0 0 0-.272.155a.66.66 0 0 0-.174.26a.7.7 0 0 0-.027.314v1.875h-1.054zm-17.515.003h3.262v.896L3.73 13.104l.034.113h1.973l.042.9H2.4v-.9l1.931-1.754l-.045-.117H2.441zm11.815 0h1.055v3.659h-1.055zm3.443.684l.019.016a.7.7 0 0 0-.351.045a.76.76 0 0 0-.287.204c-.11.155-.174.336-.189.522h1.545c-.034-.526-.257-.787-.74-.787zm-5.718.163c-.026 0-.057 0-.083.004a.8.8 0 0 0-.31.053a.75.75 0 0 0-.257.189a1.02 1.02 0 0 0-.204.695v.064c-.015.257.057.507.204.711a.63.63 0 0 0 .253.196a.64.64 0 0 0 .314.061a.64.64 0 0 0 .578-.265c.14-.223.204-.48.189-.74a1.2 1.2 0 0 0-.181-.711a.68.68 0 0 0-.503-.257m-4.509 1.266a.46.46 0 0 0-.268.102a.37.37 0 0 0-.114.276q0 .08.027.155a.4.4 0 0 0 .087.132a.58.58 0 0 0 .397.11v.004a.86.86 0 0 0 .563-.182a.57.57 0 0 0 .211-.457v-.14z\"\u002F>",{"left":4,"top":4,"width":37,"height":38,"rotate":4,"vFlip":6,"hFlip":6,"body":39},512,117,"\u003Cpath fill=\"#525254\" d=\"M80.214.286h16.323V17.48H80.214zm285.782 0h16.323V17.48h-16.323z\"\u002F>\u003Cpath fill=\"#231f1f\" d=\"M44.138 23.65c-10.288 0-16.238 4.616-19.108 7.805c-.341-2.748-2.154-6.313-9.227-6.313H.443V41.22h6.295c1.065 0 1.408.34 1.408 1.403v73.412h18.31V88.482c0-.744-.015-1.439-.034-2.061c2.86 2.627 8.322 6.243 16.854 6.243c17.896 0 30.408-14.186 30.408-34.504c0-20.64-11.88-34.51-29.546-34.51m-3.72 53.066c-9.857 0-14.335-9.438-14.335-18.182c0-13.773 7.532-18.682 14.58-18.682c8.643 0 14.456 7.452 14.456 18.553c0 12.659-7.39 18.311-14.7 18.311\"\u002F>\u003Cpath fill=\"#231f1f\" d=\"M97.788 73.817V34.918c0-6.577-3.17-9.776-9.661-9.776H71.768V41.22h6.302c1.061 0 1.402.34 1.402 1.402v38.77c0 6.67 3.072 9.774 9.645 9.774h16.38V75.23h-6.304c-1.014 0-1.405-.404-1.405-1.412\"\u002F>\u003Cpath fill=\"#231f1f\" d=\"M145.614 23.65c-10.291 0-16.233 4.616-19.116 7.805c-.34-2.748-2.144-6.313-9.216-6.313h-15.37V41.22h6.302c1.061 0 1.405.34 1.405 1.403v73.412h18.318V88.482c0-.744-.02-1.439-.043-2.061c2.848 2.627 8.328 6.243 16.857 6.243c17.898 0 30.404-14.186 30.404-34.504c0-20.64-11.873-34.51-29.54-34.51m-3.736 53.066c-9.83 0-14.324-9.438-14.324-18.182c0-13.773 7.53-18.682 14.584-18.682c8.642 0 14.453 7.452 14.453 18.553c0 12.659-7.381 18.311-14.713 18.311m67.026-53.066c-19.724 0-33.516 14.193-33.516 34.51c0 19.988 14.882 34.504 35.388 34.504c16.132 0 25.988-9.549 26.404-9.953l.736-.726l-7.973-13.237l-1.186 1.122c-.076.057-7.313 6.727-16.872 6.727c-9.175 0-15.891-5.6-17.474-14.385h43.414l.104-1.2c.028-.164.391-4.06.391-5.964c0-18.778-11.822-31.399-29.416-31.399m-13.813 24.98c1.987-6.479 6.953-10.15 13.813-10.15c5.51 0 9.758 4.192 10.503 10.15zm109.816 25.188V10.06c0-6.572-3.213-9.774-9.788-9.774h-16.364v16.077h6.3c1.06 0 1.41.343 1.41 1.407v11.525c-2.702-2.44-7.98-5.646-17.064-5.646c-17.767 0-30.165 14.194-30.165 34.51c0 20.641 11.88 34.505 29.547 34.505c10.103 0 15.923-4.69 18.767-7.955c.37 2.85 2.215 6.457 9.067 6.457h15.862V75.231h-6.169c-1.015 0-1.403-.406-1.403-1.414m-32.65 2.9c-8.707 0-14.34-7.287-14.34-18.557c0-10.955 5.861-18.308 14.59-18.308c9.895 0 14.33 9.125 14.33 18.188c0 13.776-7.538 18.676-14.58 18.676m81.058-52.448c-7.62 0-14.636 4.399-18.794 11.406v-1.509c0-5.983-3.304-9.024-9.785-9.024h-15.74V41.22h6.295c1.06 0 1.411.338 1.411 1.403v48.545h18.306V64.743c0-3.48.444-6.831 1.31-9.926c2.754-9.113 10.079-12.357 16.002-12.357c2.1 0 3.63.223 3.653.23l1.53.23V24.721l-1.114-.189c-.056-.01-1.606-.264-3.074-.264m30.246 49.549V34.918c0-6.577-3.152-9.776-9.648-9.776h-14.801V41.22h4.731c1.068 0 1.407.34 1.407 1.402v38.77c0 6.67 3.073 9.774 9.658 9.774h16.365V75.23h-6.304c-1.015 0-1.408-.404-1.408-1.412\"\u002F>\u003Cpath fill=\"#231f1f\" d=\"M452.359 41.22V25.142h-9.77c-5.705 0-8.767 1.978-10.575 6.84l-11.935 33.335a53 53 0 0 0-1.13 3.951c-.348-1.336-.758-2.738-1.211-3.976L405.803 31.97c-1.832-4.912-4.788-6.829-10.574-6.829h-10.384V41.22h2.695c1.428 0 1.887.484 2.228 1.378l18.474 48.568h20.586l18.477-48.568c.338-.894.81-1.378 2.242-1.378z\"\u002F>\u003Cpath fill=\"#231f1f\" d=\"M511.196 61.013c.016-.165.387-4.062.387-5.965c0-18.778-11.827-31.399-29.426-31.399c-19.724 0-33.506 14.194-33.506 34.51c0 19.99 14.865 34.505 35.377 34.505c16.134 0 25.996-9.549 26.406-9.953l.745-.726l-7.959-13.237l-1.21 1.122c-.063.057-7.337 6.727-16.862 6.727c-9.18 0-15.9-5.6-17.487-14.385h43.428zm-42.85-12.383c2.003-6.48 6.953-10.152 13.811-10.152c5.525 0 9.757 4.193 10.507 10.152z\"\u002F>\u003Cpath fill=\"#3b3b3c\" d=\"M353.316 24.268c-5.918 0-11.43 2.677-15.567 7.132a1187 1187 0 0 1 10.529-.06c3.09 0 6.154.029 9.227.047v-6.666l-1.115-.189c-.056-.01-1.606-.264-3.074-.264m78.698 7.714l-.753 2.119c7.08.487 14.103 1.024 21.098 1.625V25.142h-9.768c-5.706 0-8.77 1.978-10.577 6.84M44.138 23.65c-10.288 0-16.24 4.616-19.108 7.804c-.343-2.747-2.154-6.312-9.227-6.312H.443V41.22h6.295c1.065 0 1.408.34 1.408 1.402v40.91a771 771 0 0 1 25.821-8.462c-5.38-3.079-7.884-9.998-7.884-16.538c0-13.77 7.532-18.68 14.58-18.68c8.643 0 14.456 7.452 14.456 18.553c0 4.662-1.012 8.36-2.646 11.186a876 876 0 0 1 20.814-5.623c.228-1.875.397-3.806.397-5.808c0-20.64-11.88-34.51-29.546-34.51m43.989 1.492H71.768V41.22h6.302c1.06 0 1.4.34 1.4 1.403v19.803a913 913 0 0 1 18.318-4.367V34.918c0-6.575-3.17-9.776-9.661-9.776M80.214.286h16.323V17.48H80.214zm65.402 23.364c-10.292 0-16.233 4.616-19.116 7.804c-.343-2.747-2.144-6.312-9.218-6.312h-15.368V41.22h6.3c1.061 0 1.407.34 1.407 1.402v12.825a1103 1103 0 0 1 18.78-3.81c2.098-8.498 8.043-11.785 13.738-11.785c5.155 0 9.263 2.688 11.768 7.18c6.32-1.053 12.68-2.068 19.097-3.029c-4.17-12.571-14.158-20.354-27.388-20.354m63.289.001c-14.411 0-25.622 7.587-30.63 19.593a1126 1126 0 0 1 23.577-3.14c2.029-1.057 4.391-1.623 7.053-1.623c1.009 0 1.946.188 2.854.448a1150 1150 0 0 1 21.777-2.251c-5.031-8.166-13.718-13.028-24.631-13.028M295.12.286h-16.364v16.077h6.3c1.058 0 1.41.343 1.41 1.407v11.525c-2.702-2.44-7.98-5.646-17.064-5.646c-9.944 0-18.203 4.447-23.552 11.935a1211 1211 0 0 1 59.058-3.499V10.06c0-6.572-3.213-9.774-9.788-9.774m29.619 24.856h-15.743v6.829c8.353-.266 16.744-.456 25.207-.552c-.927-4.151-4.079-6.277-9.464-6.277M365.996.286h16.323V17.48h-16.323zm7.919 24.856h-14.8v6.256q12.127.11 24.133.439c-.91-4.472-3.962-6.695-9.333-6.695m21.314 0h-10.384v6.744c7.108.21 14.173.47 21.198.79l-.24-.705c-1.832-4.912-4.788-6.829-10.574-6.829m86.928-1.492c-11.247 0-20.543 4.625-26.48 12.357c8.598.755 17.145 1.602 25.595 2.534c1.302.143 2.58.275 3.86.425c8.156.922 16.223 1.936 24.22 3.027c-4.189-11.333-14.09-18.344-27.195-18.344\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":41},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M12 8V4H8\"\u002F>\u003Crect width=\"16\" height=\"12\" x=\"4\" y=\"8\" rx=\"2\"\u002F>\u003Cpath d=\"M2 14h2m16 0h2m-7-1v2m-6-2v2\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":43},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"m16 11l2 2l4-4m-6 12v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2\"\u002F>\u003Ccircle cx=\"9\" cy=\"7\" r=\"4\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":45},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M10 12h4m-4-4h4m0 13v-3a2 2 0 0 0-4 0v3\"\u002F>\u003Cpath d=\"M6 10H4a2 2 0 0 0-2 2v7a2 2 0 0 0 2 2h16a2 2 0 0 0 2-2V9a2 2 0 0 0-2-2h-2\"\u002F>\u003Cpath d=\"M6 21V5a2 2 0 0 1 2-2h8a2 2 0 0 1 2 2v16\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":47},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M6 22a2 2 0 0 1-2-2V4a2 2 0 0 1 2-2h8a2.4 2.4 0 0 1 1.704.706l3.588 3.588A2.4 2.4 0 0 1 20 8v12a2 2 0 0 1-2 2z\"\u002F>\u003Cpath d=\"M14 2v5a1 1 0 0 0 1 1h5M8 13h2m4 0h2m-8 4h2m4 0h2\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":49},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M11 6a13 13 0 0 0 8.4-2.8A1 1 0 0 1 21 4v12a1 1 0 0 1-1.6.8A13 13 0 0 0 11 14H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2z\"\u002F>\u003Cpath d=\"M6 14a12 12 0 0 0 2.4 7.2a2 2 0 0 0 3.2-2.4A8 8 0 0 1 10 14M8 6v8\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":51},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Ccircle cx=\"12\" cy=\"12\" r=\"10\"\u002F>\u003Ccircle cx=\"12\" cy=\"12\" r=\"6\"\u002F>\u003Ccircle cx=\"12\" cy=\"12\" r=\"2\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":53},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"m18 16l4-4l-4-4M6 8l-4 4l4 4m8.5-12l-5 16\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":55},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M12 10h.01M12 14h.01M12 6h.01M16 10h.01M16 14h.01M16 6h.01M8 10h.01M8 14h.01M8 6h.01M9 22v-3a1 1 0 0 1 1-1h4a1 1 0 0 1 1 1v3\"\u002F>\u003Crect width=\"16\" height=\"20\" x=\"4\" y=\"2\" rx=\"2\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":57},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M20 13c0 5-3.5 7.5-7.66 8.95a1 1 0 0 1-.67-.01C7.5 20.5 4 18 4 13V6a1 1 0 0 1 1-1c2 0 4.5-1.2 6.24-2.72a1.17 1.17 0 0 1 1.52 0C14.51 3.81 17 5 19 5a1 1 0 0 1 1 1z\"\u002F>\u003Cpath d=\"m9 12l2 2l4-4\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":59},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Ccircle cx=\"10\" cy=\"7\" r=\"4\"\u002F>\u003Cpath d=\"M10.3 15H7a4 4 0 0 0-4 4v2\"\u002F>\u003Ccircle cx=\"17\" cy=\"17\" r=\"3\"\u002F>\u003Cpath d=\"m21 21l-1.9-1.9\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":61},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M16 20V4a2 2 0 0 0-2-2h-4a2 2 0 0 0-2 2v16\"\u002F>\u003Crect width=\"20\" height=\"14\" x=\"2\" y=\"6\" rx=\"2\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":63},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"m6 9l6 6l6-6\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":65},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"m16 18l6-6l-6-6M8 6l-6 6l6 6\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":67},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M6 22a2 2 0 0 1-2-2V4a2 2 0 0 1 2-2h8a2.4 2.4 0 0 1 1.704.706l3.588 3.588A2.4 2.4 0 0 1 20 8v12a2 2 0 0 1-2 2z\"\u002F>\u003Cpath d=\"M14 2v5a1 1 0 0 0 1 1h5M10 9H8m8 4H8m8 4H8\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Ccircle cx=\"12\" cy=\"12\" r=\"10\"\u002F>\u003Cpath d=\"M9.09 9a3 3 0 0 1 5.83 1c0 2-3 3-3 3m.08 4h.01\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M14.7 6.3a1 1 0 0 0 0 1.4l1.6 1.6a1 1 0 0 0 1.4 0l3.106-3.105c.32-.322.863-.22.983.218a6 6 0 0 1-8.259 7.057l-7.91 7.91a1 1 0 0 1-2.999-3l7.91-7.91a6 6 0 0 1 7.057-8.259c.438.12.54.662.219.984z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M17 3a2 2 0 0 1 2 2v15a1 1 0 0 1-1.496.868l-4.512-2.578a2 2 0 0 0-1.984 0l-4.512 2.578A1 1 0 0 1 5 20V5a2 2 0 0 1 2-2z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":75},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"m17 2l4 4l-4 4\"\u002F>\u003Cpath d=\"M3 11v-1a4 4 0 0 1 4-4h14M7 22l-4-4l4-4\"\u002F>\u003Cpath d=\"M21 13v1a4 4 0 0 1-4 4H3\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":77},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Ccircle cx=\"18\" cy=\"18\" r=\"3\"\u002F>\u003Ccircle cx=\"6\" cy=\"6\" r=\"3\"\u002F>\u003Cpath d=\"M13 6h3a2 2 0 0 1 2 2v7m-7 3H8a2 2 0 0 1-2-2V9\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":79},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M15 18h-5m8-4h-8m-6 8h16a2 2 0 0 0 2-2V4a2 2 0 0 0-2-2H8a2 2 0 0 0-2 2v16a2 2 0 0 1-4 0v-9a2 2 0 0 1 2-2h2\"\u002F>\u003Crect width=\"8\" height=\"4\" x=\"10\" y=\"6\" rx=\"1\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":81},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M16 21v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2M16 3.128a4 4 0 0 1 0 7.744M22 21v-2a4 4 0 0 0-3-3.87\"\u002F>\u003Ccircle cx=\"9\" cy=\"7\" r=\"4\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":83},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cellipse cx=\"12\" cy=\"5\" rx=\"9\" ry=\"3\"\u002F>\u003Cpath d=\"M3 5v14a9 3 0 0 0 18 0V5\"\u002F>\u003Cpath d=\"M3 12a9 3 0 0 0 18 0\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":85},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"m11 17l2 2a1 1 0 1 0 3-3\"\u002F>\u003Cpath d=\"m14 14l2.5 2.5a1 1 0 1 0 3-3l-3.88-3.88a3 3 0 0 0-4.24 0l-.88.88a1 1 0 1 1-3-3l2.81-2.81a5.79 5.79 0 0 1 7.06-.87l.47.28a2 2 0 0 0 1.42.25L21 4\"\u002F>\u003Cpath d=\"m21 3l1 11h-2M3 3L2 14l6.5 6.5a1 1 0 1 0 3-3M3 4h8\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":87},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M21 12a9 9 0 1 1-6.219-8.56\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":89},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M4 5h16M4 12h16M4 19h16\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":91},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09\"\u002F>\u003Cpath d=\"M9 12a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.4 22.4 0 0 1-4 2z\"\u002F>\u003Cpath d=\"M9 12H4s.55-3.03 2-4c1.62-1.08 5 .05 5 .05\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":93},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Ccircle cx=\"12\" cy=\"12\" r=\"10\"\u002F>\u003Cpath d=\"m9 12l2 2l4-4\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":95},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 12h14m-7-7l7 7l-7 7\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":97},"\u003Cpath fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M10.788 3.21c.448-1.077 1.976-1.077 2.424 0l2.082 5.006l5.404.434c1.164.093 1.636 1.545.749 2.305l-4.117 3.527l1.257 5.273c.271 1.136-.964 2.033-1.96 1.425L12 18.354L7.373 21.18c-.996.608-2.231-.29-1.96-1.425l1.257-5.273l-4.117-3.527c-.887-.76-.415-2.212.749-2.305l5.404-.434z\" clip-rule=\"evenodd\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":99},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M7 7h10v10M7 17L17 7\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":101},"\u003Cpath fill=\"currentColor\" d=\"M9.101 23.691v-7.98H6.627v-3.667h2.474v-1.58c0-4.085 1.848-5.978 5.858-5.978c.401 0 .955.042 1.468.103a9 9 0 0 1 1.141.195v3.325a9 9 0 0 0-.653-.036a27 27 0 0 0-.733-.009c-.707 0-1.259.096-1.675.309a1.7 1.7 0 0 0-.679.622c-.258.42-.374.995-.374 1.752v1.297h3.919l-.386 2.103l-.287 1.564h-3.246v8.245C19.396 23.238 24 18.179 24 12.044c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.628 3.874 10.35 9.101 11.647\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":103},"\u003Cpath fill=\"currentColor\" d=\"M14.234 10.162L22.977 0h-2.072l-7.591 8.824L7.251 0H.258l9.168 13.343L.258 24H2.33l8.016-9.318L16.749 24h6.993zm-2.837 3.299l-.929-1.329L3.076 1.56h3.182l5.965 8.532l.929 1.329l7.754 11.09h-3.182z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":105,"hidden":106},"\u003Cpath fill=\"currentColor\" d=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037c-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85c3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.06 2.06 0 0 1-2.063-2.065a2.064 2.064 0 1 1 2.063 2.065m1.782 13.019H3.555V9h3.564zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0z\"\u002F>",true,{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":108},"\u003Cpath fill=\"currentColor\" d=\"M23.498 6.186a3.02 3.02 0 0 0-2.122-2.136C19.505 3.545 12 3.545 12 3.545s-7.505 0-9.377.505A3.02 3.02 0 0 0 .502 6.186C0 8.07 0 12 0 12s0 3.93.502 5.814a3.02 3.02 0 0 0 2.122 2.136c1.871.505 9.376.505 9.376.505s7.505 0 9.377-.505a3.02 3.02 0 0 0 2.122-2.136C24 15.93 24 12 24 12s0-3.93-.502-5.814M9.545 15.568V8.432L15.818 12z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":110},"\u003Cpath fill=\"currentColor\" d=\"M12 .297c-6.63 0-12 5.373-12 12c0 5.303 3.438 9.8 8.205 11.385c.6.113.82-.258.82-.577c0-.285-.01-1.04-.015-2.04c-3.338.724-4.042-1.61-4.042-1.61C4.422 18.07 3.633 17.7 3.633 17.7c-1.087-.744.084-.729.084-.729c1.205.084 1.838 1.236 1.838 1.236c1.07 1.835 2.809 1.305 3.495.998c.108-.776.417-1.305.76-1.605c-2.665-.3-5.466-1.332-5.466-5.93c0-1.31.465-2.38 1.235-3.22c-.135-.303-.54-1.523.105-3.176c0 0 1.005-.322 3.3 1.23c.96-.267 1.98-.399 3-.405c1.02.006 2.04.138 3 .405c2.28-1.552 3.285-1.23 3.285-1.23c.645 1.653.24 2.873.12 3.176c.765.84 1.23 1.91 1.23 3.22c0 4.61-2.805 5.625-5.475 5.92c.42.36.81 1.096.81 2.22c0 1.606-.015 2.896-.015 3.286c0 .315.21.69.825.57C20.565 22.092 24 17.592 24 12.297c0-6.627-5.373-12-12-12\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":112},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Ccircle cx=\"12\" cy=\"12\" r=\"10\"\u002F>\u003Cpath d=\"M14.83 14.83a4 4 0 1 1 0-5.66\"\u002F>\u003C\u002Fg>",{"id":114,"title":115,"author":116,"body":117,"category":1341,"description":1342,"extension":1343,"letter":1344,"meta":1345,"navigation":106,"path":1346,"relatedTerms":1347,"seo":1351,"stem":1352,"updatedAt":1353,"__hash__":1354},"glossaryEs\u002Fglossary\u002Fes\u002Fcost-per-impression.md","Costo por impresión (CPM)","Tomba Team",{"type":118,"value":119,"toc":1284},"minimark",[120,124,129,135,140,143,150,153,157,160,164,178,182,196,200,214,218,232,236,240,257,261,278,282,286,317,321,341,345,365,369,401,405,409,435,439,465,469,495,499,525,529,555,559,563,568,582,587,601,605,610,624,629,643,647,652,666,671,685,689,694,708,712,717,731,735,739,765,769,795,799,825,829,855,859,863,868,882,887,901,906,920,925,939,943,948,962,967,981,986,1000,1004,1008,1034,1038,1063,1067,1093,1097,1123,1127,1130,1140,1158,1163,1177,1181,1231,1235,1238,1281],[121,122,123],"p",{},"El costo por impresión (CPM), o costo por mil, es un modelo de precios publicitarios donde los anunciantes pagan por cada 1,000 veces que su anuncio se muestra a los usuarios, independientemente de si se hace clic en el anuncio. El CPM se usa comúnmente para campañas de reconocimiento de marca y publicidad display.",[125,126,128],"h2",{"id":127},"cómo-calcular-el-cpm","Cómo calcular el CPM",[121,130,131],{},[132,133,134],"strong",{},"CPM = (Costo total \u002F Total de impresiones) x 1,000",[136,137,139],"h3",{"id":138},"ejemplo-de-cálculo","Ejemplo de cálculo",[121,141,142],{},"Si gastaste $500 por 100,000 impresiones:",[144,145,146],"ul",{},[147,148,149],"li",{},"CPM = ($500 \u002F 100,000) x 1,000 = $5.00",[121,151,152],{},"Esto significa que pagaste $5 por cada 1,000 impresiones del anuncio.",[125,154,156],{"id":155},"cuándo-usar-cpm","Cuándo usar CPM",[121,158,159],{},"El CPM es más efectivo para:",[136,161,163],{"id":162},"campañas-de-reconocimiento-de-marca","Campañas de reconocimiento de marca",[144,165,166,169,172,175],{},[147,167,168],{},"Construir reconocimiento de marca",[147,170,171],{},"Alcanzar audiencias grandes",[147,173,174],{},"Introducir nuevos productos",[147,176,177],{},"Penetración de mercado",[136,179,181],{"id":180},"publicidad-en-video","Publicidad en video",[144,183,184,187,190,193],{},[147,185,186],{},"Anuncios pre-roll de YouTube",[147,188,189],{},"Anuncios en plataformas de streaming",[147,191,192],{},"Anuncios de video en redes sociales",[147,194,195],{},"Publicidad en TV conectada",[136,197,199],{"id":198},"publicidad-display","Publicidad display",[144,201,202,205,208,211],{},[147,203,204],{},"Banners en sitios web",[147,206,207],{},"Anuncios en barras laterales",[147,209,210],{},"Publicidad nativa",[147,212,213],{},"Campañas de retargeting",[136,215,217],{"id":216},"marketing-de-parte-superior-del-embudo","Marketing de parte superior del embudo",[144,219,220,223,226,229],{},[147,221,222],{},"Awareness del tope del embudo",[147,224,225],{},"Contenido educativo",[147,227,228],{},"Liderazgo de opinión",[147,230,231],{},"Investigación de mercado",[125,233,235],{"id":234},"cpm-vs-cpc","CPM vs. CPC",[136,237,239],{"id":238},"usa-cpm-cuando","Usa CPM cuando:",[144,241,242,245,248,251,254],{},[147,243,244],{},"El objetivo principal es visibilidad",[147,246,247],{},"Tienes creatividades convincentes",[147,249,250],{},"Construyes reconocimiento de marca",[147,252,253],{},"Lanzas nuevos productos",[147,255,256],{},"Alcanzas audiencias amplias",[136,258,260],{"id":259},"usa-cpc-cuando","Usa CPC cuando:",[144,262,263,266,269,272,275],{},[147,264,265],{},"El objetivo principal es engagement",[147,267,268],{},"Diriges tráfico al sitio web",[147,270,271],{},"Generas leads inmediatos",[147,273,274],{},"Tienes presupuesto limitado",[147,276,277],{},"Necesitas acciones medibles",[125,279,281],{"id":280},"tarifas-promedio-de-cpm-por-plataforma","Tarifas promedio de CPM por plataforma",[136,283,285],{"id":284},"redes-sociales","Redes sociales",[144,287,288,294,300,306,312],{},[147,289,290,293],{},[132,291,292],{},"Facebook",": $5-$10 CPM",[147,295,296,299],{},[132,297,298],{},"Instagram",": $5-$8 CPM",[147,301,302,305],{},[132,303,304],{},"LinkedIn",": $30-$50 CPM (más alto por la segmentación B2B)",[147,307,308,311],{},[132,309,310],{},"Twitter",": $6-$10 CPM",[147,313,314,311],{},[132,315,316],{},"TikTok",[136,318,320],{"id":319},"redes-display","Redes display",[144,322,323,329,335],{},[147,324,325,328],{},[132,326,327],{},"Google Display Network",": $2-$5 CPM",[147,330,331,334],{},[132,332,333],{},"Display programático",": $1-$3 CPM",[147,336,337,340],{},[132,338,339],{},"Editores premium",": $10-$25 CPM",[136,342,344],{"id":343},"plataformas-de-video","Plataformas de video",[144,346,347,353,359],{},[147,348,349,352],{},[132,350,351],{},"YouTube",": $10-$20 CPM",[147,354,355,358],{},[132,356,357],{},"Servicios de streaming",": $20-$40 CPM",[147,360,361,364],{},[132,362,363],{},"TV conectada",": $25-$50 CPM",[136,366,368],{"id":367},"variaciones-por-industria","Variaciones por industria",[144,370,371,377,383,389,395],{},[147,372,373,376],{},[132,374,375],{},"Tecnología",": $3-$7 CPM",[147,378,379,382],{},[132,380,381],{},"Finanzas",": $5-$15 CPM",[147,384,385,388],{},[132,386,387],{},"Salud",": $4-$10 CPM",[147,390,391,394],{},[132,392,393],{},"E-commerce",": $2-$6 CPM",[147,396,397,400],{},[132,398,399],{},"Bienes raíces",": $5-$12 CPM",[125,402,404],{"id":403},"factores-que-afectan-el-cpm","Factores que afectan el CPM",[136,406,408],{"id":407},"segmentación-de-audiencia","Segmentación de audiencia",[144,410,411,417,423,429],{},[147,412,413,416],{},[132,414,415],{},"Demografía",": Edad, género, ingresos",[147,418,419,422],{},[132,420,421],{},"Ubicación geográfica",": País, ciudad, código postal",[147,424,425,428],{},[132,426,427],{},"Intereses y comportamientos",": Preferencias y acciones del usuario",[147,430,431,434],{},[132,432,433],{},"Datos profesionales",": Cargo, empresa, industria",[136,436,438],{"id":437},"ubicación-del-anuncio","Ubicación del anuncio",[144,440,441,447,453,459],{},[147,442,443,446],{},[132,444,445],{},"Premium vs. estándar",": Calidad de la ubicación del anuncio",[147,448,449,452],{},[132,450,451],{},"Above vs. below the fold",": Visibilidad en la página",[147,454,455,458],{},[132,456,457],{},"Categoría de contenido",": Relevancia del tema",[147,460,461,464],{},[132,462,463],{},"Autoridad del sitio",": Reputación del editor",[136,466,468],{"id":467},"estacionalidad","Estacionalidad",[144,470,471,477,483,489],{},[147,472,473,476],{},[132,474,475],{},"Q4 (octubre-diciembre)",": CPM más alto por las fiestas",[147,478,479,482],{},[132,480,481],{},"Enero",": CPM más bajo, bajón post-fiestas",[147,484,485,488],{},[132,486,487],{},"Meses de verano",": CPM moderado",[147,490,491,494],{},[132,492,493],{},"Eventos específicos de la industria",": Ferias, conferencias",[136,496,498],{"id":497},"calidad-creativa","Calidad creativa",[144,500,501,507,513,519],{},[147,502,503,506],{},[132,504,505],{},"Relevancia",": Coincidencia con los intereses de la audiencia",[147,508,509,512],{},[132,510,511],{},"Engagement",": Elementos interactivos",[147,514,515,518],{},[132,516,517],{},"Formato",": Estático vs. video vs. rich media",[147,520,521,524],{},[132,522,523],{},"Valor de producción",": Calidad profesional",[136,526,528],{"id":527},"competencia","Competencia",[144,530,531,537,543,549],{},[147,532,533,536],{},[132,534,535],{},"Dinámica de subasta",": Múltiples anunciantes pujando",[147,538,539,542],{},[132,540,541],{},"Saturación de la industria",": Mercados saturados",[147,544,545,548],{},[132,546,547],{},"Hora del día",": Horas pico vs. horas valle",[147,550,551,554],{},[132,552,553],{},"Día de la semana",": Días laborables vs. fines de semana",[125,556,558],{"id":557},"cómo-reducir-tu-cpm","Cómo reducir tu CPM",[136,560,562],{"id":561},"_1-optimizar-la-segmentación","1. Optimizar la segmentación",[121,564,565],{},[132,566,567],{},"Ampliar audiencia",[144,569,570,573,576,579],{},[147,571,572],{},"Expandir alcance geográfico",[147,574,575],{},"Incluir más demografías",[147,577,578],{},"Probar audiencias similares",[147,580,581],{},"Reducir segmentación excesivamente específica",[121,583,584],{},[132,585,586],{},"Encontrar nichos menos competitivos",[144,588,589,592,595,598],{},[147,590,591],{},"Segmentar intereses adyacentes",[147,593,594],{},"Enfocarse en micro-segmentos",[147,596,597],{},"Probar mercados secundarios",[147,599,600],{},"Explorar plataformas emergentes",[136,602,604],{"id":603},"_2-mejorar-la-calidad-del-anuncio","2. Mejorar la calidad del anuncio",[121,606,607],{},[132,608,609],{},"Puntuaciones de relevancia más altas",[144,611,612,615,618,621],{},[147,613,614],{},"Coincidir el anuncio con los intereses de la audiencia",[147,616,617],{},"Usar creatividades atractivas",[147,619,620],{},"Incluir propuestas de valor claras",[147,622,623],{},"Probar múltiples variaciones de anuncios",[121,625,626],{},[132,627,628],{},"Mejor engagement",[144,630,631,634,637,640],{},[147,632,633],{},"Crear contenido que detenga el scroll",[147,635,636],{},"Usar video cuando sea apropiado",[147,638,639],{},"Incluir elementos interactivos",[147,641,642],{},"Optimizar para móvil",[136,644,646],{"id":645},"_3-timing-estratégico","3. Timing estratégico",[121,648,649],{},[132,650,651],{},"Programación fuera de horas pico",[144,653,654,657,660,663],{},[147,655,656],{},"Ejecutar anuncios durante horarios menos competitivos",[147,658,659],{},"Probar horarios nocturnos",[147,661,662],{},"Enfocarse en temporadas más lentas",[147,664,665],{},"Evitar franjas horarias premium cuando sea posible",[121,667,668],{},[132,669,670],{},"Planificar según la estacionalidad",[144,672,673,676,679,682],{},[147,674,675],{},"Iniciar campañas temprano",[147,677,678],{},"Extender más allá de los períodos pico",[147,680,681],{},"Probar presencia durante todo el año",[147,683,684],{},"Presupuestar más para temporadas altas",[136,686,688],{"id":687},"_4-selección-de-formato","4. Selección de formato",[121,690,691],{},[132,692,693],{},"Elegir formatos rentables",[144,695,696,699,702,705],{},[147,697,698],{},"Probar diferentes tamaños de anuncios",[147,700,701],{},"Probar publicidad nativa",[147,703,704],{},"Experimentar con stories vs. feed",[147,706,707],{},"Comparar costos de estático vs. video",[136,709,711],{"id":710},"_5-diversificación-de-plataformas","5. Diversificación de plataformas",[121,713,714],{},[132,715,716],{},"Probar múltiples canales",[144,718,719,722,725,728],{},[147,720,721],{},"No depender de una sola plataforma",[147,723,724],{},"Explorar redes emergentes",[147,726,727],{},"Probar plataformas de nicho",[147,729,730],{},"Comparar costos entre canales",[125,732,734],{"id":733},"medición-de-la-efectividad-del-cpm","Medición de la efectividad del CPM",[136,736,738],{"id":737},"visibilidad","Visibilidad",[144,740,741,747,753,759],{},[147,742,743,746],{},[132,744,745],{},"Impresiones visibles",": Anuncio realmente visto por usuarios",[147,748,749,752],{},[132,750,751],{},"Estándar",": Al menos 50% de los píxeles del anuncio visibles por 1+ segundo",[147,754,755,758],{},[132,756,757],{},"Video",": 50% de píxeles visibles por 2+ segundos",[147,760,761,764],{},[132,762,763],{},"Impacto",": Solo las impresiones visibles deberían contar",[136,766,768],{"id":767},"frecuencia","Frecuencia",[144,770,771,777,783,789],{},[147,772,773,776],{},[132,774,775],{},"Frecuencia óptima",": 3-10 veces por usuario",[147,778,779,782],{},[132,780,781],{},"Demasiado baja",": Recuerdo de marca insuficiente",[147,784,785,788],{},[132,786,787],{},"Demasiado alta",": Fatiga del anuncio y gasto desperdiciado",[147,790,791,794],{},[132,792,793],{},"Gestión",": Establecer límites de frecuencia",[136,796,798],{"id":797},"brand-lift","Brand Lift",[144,800,801,807,813,819],{},[147,802,803,806],{},[132,804,805],{},"Awareness",": Aumento en el reconocimiento de marca",[147,808,809,812],{},[132,810,811],{},"Consideración",": Crecimiento en la intención de compra",[147,814,815,818],{},[132,816,817],{},"Favorabilidad",": Mejora en la percepción de marca",[147,820,821,824],{},[132,822,823],{},"Medición",": Encuestas y estudios",[136,826,828],{"id":827},"alcance","Alcance",[144,830,831,837,843,849],{},[147,832,833,836],{},[132,834,835],{},"Usuarios únicos",": Número de individuos alcanzados",[147,838,839,842],{},[132,840,841],{},"vs. Impresiones",": Visualizaciones totales incluyendo repeticiones",[147,844,845,848],{},[132,846,847],{},"Objetivo",": Máximo alcance a frecuencia óptima",[147,850,851,854],{},[132,852,853],{},"Eficiencia",": Alcance \u002F Total de impresiones",[125,856,858],{"id":857},"estrategia-de-campaña-cpm","Estrategia de campaña CPM",[136,860,862],{"id":861},"configuración-de-campaña","Configuración de campaña",[121,864,865],{},[132,866,867],{},"1. Definir objetivos",[144,869,870,873,876,879],{},[147,871,872],{},"Establecer objetivos claros de awareness",[147,874,875],{},"Determinar el alcance objetivo",[147,877,878],{},"Establecer metas de frecuencia",[147,880,881],{},"Definir parámetros de presupuesto",[121,883,884],{},[132,885,886],{},"2. Selección de audiencia",[144,888,889,892,895,898],{},[147,890,891],{},"Construir buyer personas detallados",[147,893,894],{},"Investigar comportamientos de la audiencia",[147,896,897],{},"Identificar las mejores plataformas",[147,899,900],{},"Planificar la estrategia de segmentación",[121,902,903],{},[132,904,905],{},"3. Desarrollo creativo",[144,907,908,911,914,917],{},[147,909,910],{},"Diseñar creatividades llamativas",[147,912,913],{},"Desarrollar múltiples variaciones",[147,915,916],{},"Optimizar para cada plataforma",[147,918,919],{},"Planificar pruebas A\u002FB",[121,921,922],{},[132,923,924],{},"4. Asignación de presupuesto",[144,926,927,930,933,936],{},[147,928,929],{},"Calcular impresiones requeridas",[147,931,932],{},"Distribuir entre plataformas",[147,934,935],{},"Reservar presupuesto para optimización",[147,937,938],{},"Planificar estrategia de escalamiento",[136,940,942],{"id":941},"optimización-de-campaña","Optimización de campaña",[121,944,945],{},[132,946,947],{},"Monitorear métricas clave",[144,949,950,953,956,959],{},[147,951,952],{},"Entrega de impresiones",[147,954,955],{},"Tasas de visibilidad",[147,957,958],{},"Distribución de frecuencia",[147,960,961],{},"Demografía de la audiencia",[121,963,964],{},[132,965,966],{},"Optimizar basándose en datos",[144,968,969,972,975,978],{},[147,970,971],{},"Pausar ubicaciones de bajo rendimiento",[147,973,974],{},"Aumentar presupuesto para los mejores",[147,976,977],{},"Renovar creatividades regularmente",[147,979,980],{},"Ajustar segmentación según sea necesario",[121,982,983],{},[132,984,985],{},"Probar continuamente",[144,987,988,991,994,997],{},[147,989,990],{},"Probar diferentes creatividades",[147,992,993],{},"Probar varias audiencias",[147,995,996],{},"Experimentar con formatos",[147,998,999],{},"Comparar plataformas",[125,1001,1003],{"id":1002},"cpm-para-diferentes-tipos-de-campaña","CPM para diferentes tipos de campaña",[136,1005,1007],{"id":1006},"lanzamientos-de-productos","Lanzamientos de productos",[144,1009,1010,1016,1022,1028],{},[147,1011,1012,1015],{},[132,1013,1014],{},"Alto volumen de impresiones",": Maximizar visibilidad",[147,1017,1018,1021],{},[132,1019,1020],{},"Segmentación amplia",": Alcanzar todo el mercado",[147,1023,1024,1027],{},[132,1025,1026],{},"Plazo corto",": Ráfaga concentrada",[147,1029,1030,1033],{},[132,1031,1032],{},"Múltiples puntos de contacto",": Enfoque en frecuencia",[136,1035,1037],{"id":1036},"construcción-de-marca","Construcción de marca",[144,1039,1040,1046,1052,1058],{},[147,1041,1042,1045],{},[132,1043,1044],{},"Presencia sostenida",": Campañas a largo plazo",[147,1047,1048,1051],{},[132,1049,1050],{},"Mensajes consistentes",": Creatividad unificada",[147,1053,1054,1057],{},[132,1055,1056],{},"Ubicación estratégica",": Posiciones premium",[147,1059,1060,1062],{},[132,1061,823],{},": Rastrear métricas de marca",[136,1064,1066],{"id":1065},"promoción-de-eventos","Promoción de eventos",[144,1068,1069,1075,1081,1087],{},[147,1070,1071,1074],{},[132,1072,1073],{},"Tiempo limitado",": Enfoque de cuenta regresiva",[147,1076,1077,1080],{},[132,1078,1079],{},"Enfoque geográfico",": Segmentación por ubicación del evento",[147,1082,1083,1086],{},[132,1084,1085],{},"Campañas de recordatorio",": Múltiples vuelos",[147,1088,1089,1092],{},[132,1090,1091],{},"Llamada a la acción",": Impulsar registros",[136,1094,1096],{"id":1095},"retargeting","Retargeting",[144,1098,1099,1105,1111,1117],{},[147,1100,1101,1104],{},[132,1102,1103],{},"Audiencias cálidas",": Visitantes anteriores",[147,1106,1107,1110],{},[132,1108,1109],{},"Mensajes específicos",": Adaptados al comportamiento",[147,1112,1113,1116],{},[132,1114,1115],{},"CPM más bajo",": Audiencia menos competitiva",[147,1118,1119,1122],{},[132,1120,1121],{},"Enfoque en conversión",": Mover hacia abajo del embudo",[125,1124,1126],{"id":1125},"cálculo-del-roi-del-cpm","Cálculo del ROI del CPM",[121,1128,1129],{},"Aunque el CPM se enfoca en impresiones en lugar de respuesta directa, aún puedes medir la efectividad:",[121,1131,1132],{},[132,1133,1134,1139],{},[1135,1136,1138],"a",{"href":1137},"\u002Fglossary\u002Freturn-on-investment","ROI"," de reconocimiento de marca",[1141,1142,1143,1146,1149,1152,1155],"ol",{},[147,1144,1145],{},"Medir el awareness de marca pre-campaña",[147,1147,1148],{},"Ejecutar campaña CPM",[147,1150,1151],{},"Medir el awareness de marca post-campaña",[147,1153,1154],{},"Calcular el porcentaje de lift en awareness",[147,1156,1157],{},"Comparar costo por punto porcentual ganado",[121,1159,1160],{},[132,1161,1162],{},"Seguimiento de conversión indirecta",[1141,1164,1165,1168,1171,1174],{},[147,1166,1167],{},"Monitorear el tráfico del sitio web durante la campaña",[147,1169,1170],{},"Rastrear aumentos en búsquedas de marca",[147,1172,1173],{},"Medir conversiones asistidas",[147,1175,1176],{},"Calcular el impacto general en los ingresos",[125,1178,1180],{"id":1179},"mejores-prácticas","Mejores prácticas",[1141,1182,1183,1189,1195,1201,1207,1213,1219,1225],{},[147,1184,1185,1188],{},[132,1186,1187],{},"Establecer estándares de visibilidad",": Requerir 70%+ de impresiones visibles",[147,1190,1191,1194],{},[132,1192,1193],{},"Usar límites de frecuencia",": Prevenir la fatiga del anuncio",[147,1196,1197,1200],{},[132,1198,1199],{},"Probar múltiples creatividades",": Rotar para mantener la frescura",[147,1202,1203,1206],{},[132,1204,1205],{},"Monitorear la seguridad de marca",": Asegurar ubicaciones apropiadas",[147,1208,1209,1212],{},[132,1210,1211],{},"Rastrear conversiones asistidas",": Medir el impacto del embudo completo",[147,1214,1215,1218],{},[132,1216,1217],{},"Optimizar continuamente",": No \"configurar y olvidar\"",[147,1220,1221,1224],{},[132,1222,1223],{},"Considerar la estacionalidad",": Planificar presupuestos en consecuencia",[147,1226,1227,1230],{},[132,1228,1229],{},"Medir el brand lift",": Validar el impacto en el awareness",[125,1232,1234],{"id":1233},"cpm-en-marketing-b2b","CPM en marketing B2B",[121,1236,1237],{},"Para empresas B2B usando publicidad CPM:",[144,1239,1240,1246,1252,1258,1264,1270],{},[147,1241,1242,1245],{},[132,1243,1244],{},"Prioridad LinkedIn",": CPM más alto pero mejor segmentación",[147,1247,1248,1251],{},[132,1249,1250],{},"Contexto profesional",": Segmentar durante horas laborales",[147,1253,1254,1257],{},[132,1255,1256],{},"Calidad del contenido",": Educativo y valioso",[147,1259,1260,1263],{},[132,1261,1262],{},"Captura de leads",": Dirigir a contenido gated",[147,1265,1266,1269],{},[132,1267,1268],{},"Estrategia de seguimiento",": Nutrir con secuencias de correo",[147,1271,1272,1275,1276,1280],{},[132,1273,1274],{},"Calidad de datos",": Usar ",[1135,1277,1279],{"href":1278},"\u002Fglossary\u002Femail-verifier","Email Verifier"," para validación de leads",[121,1282,1283],{},"El CPM puede ser una herramienta poderosa para construir awareness y alcanzar audiencias grandes eficientemente. Cuando se combina con segmentación adecuada, creatividad de calidad y optimización estratégica, las campañas CPM entregan un impacto medible en la marca y apoyan los objetivos generales de marketing.",{"title":1285,"searchDepth":1286,"depth":1286,"links":1287},"",2,[1288,1292,1298,1302,1308,1315,1322,1328,1332,1338,1339,1340],{"id":127,"depth":1286,"text":128,"children":1289},[1290],{"id":138,"depth":1291,"text":139},3,{"id":155,"depth":1286,"text":156,"children":1293},[1294,1295,1296,1297],{"id":162,"depth":1291,"text":163},{"id":180,"depth":1291,"text":181},{"id":198,"depth":1291,"text":199},{"id":216,"depth":1291,"text":217},{"id":234,"depth":1286,"text":235,"children":1299},[1300,1301],{"id":238,"depth":1291,"text":239},{"id":259,"depth":1291,"text":260},{"id":280,"depth":1286,"text":281,"children":1303},[1304,1305,1306,1307],{"id":284,"depth":1291,"text":285},{"id":319,"depth":1291,"text":320},{"id":343,"depth":1291,"text":344},{"id":367,"depth":1291,"text":368},{"id":403,"depth":1286,"text":404,"children":1309},[1310,1311,1312,1313,1314],{"id":407,"depth":1291,"text":408},{"id":437,"depth":1291,"text":438},{"id":467,"depth":1291,"text":468},{"id":497,"depth":1291,"text":498},{"id":527,"depth":1291,"text":528},{"id":557,"depth":1286,"text":558,"children":1316},[1317,1318,1319,1320,1321],{"id":561,"depth":1291,"text":562},{"id":603,"depth":1291,"text":604},{"id":645,"depth":1291,"text":646},{"id":687,"depth":1291,"text":688},{"id":710,"depth":1291,"text":711},{"id":733,"depth":1286,"text":734,"children":1323},[1324,1325,1326,1327],{"id":737,"depth":1291,"text":738},{"id":767,"depth":1291,"text":768},{"id":797,"depth":1291,"text":798},{"id":827,"depth":1291,"text":828},{"id":857,"depth":1286,"text":858,"children":1329},[1330,1331],{"id":861,"depth":1291,"text":862},{"id":941,"depth":1291,"text":942},{"id":1002,"depth":1286,"text":1003,"children":1333},[1334,1335,1336,1337],{"id":1006,"depth":1291,"text":1007},{"id":1036,"depth":1291,"text":1037},{"id":1065,"depth":1291,"text":1066},{"id":1095,"depth":1291,"text":1096},{"id":1125,"depth":1286,"text":1126},{"id":1179,"depth":1286,"text":1180},{"id":1233,"depth":1286,"text":1234},"Fórmulas y métricas","El costo por impresión (CPM) es el costo que se paga por cada mil impresiones de un anuncio. Descubre cómo calcular el CPM.","md","C",{},"\u002Fglossary\u002Fes\u002Fcost-per-impression",[1348,1349,1350],"Costo por clic","Tasa de clics","Reconocimiento de marca",{"title":115,"description":1342},"glossary\u002Fes\u002Fcost-per-impression","2026-01-22","MaPmFu5ZOs2Zni7VklluRFgvwr-2b_Fkagc-HNvHdBg",[],[1357,1438,1510],{"id":1358,"title":1359,"author":116,"body":1360,"category":1341,"description":1426,"extension":1343,"letter":1427,"meta":1428,"navigation":106,"path":1429,"relatedTerms":1430,"seo":1434,"stem":1435,"updatedAt":1436,"__hash__":1437},"glossaryEs\u002Fglossary\u002Fes\u002Fannual-recurring-revenue.md","Ingresos recurrentes anuales (ARR)",{"type":118,"value":1361,"toc":1421},[1362,1370,1373,1376,1380,1391,1393,1404,1408],[121,1363,1364,1365,1369],{},"Los ingresos recurrentes anuales (ARR) son el valor anualizado de los ingresos recurrentes por suscripción de una empresa. Se calcula simplemente multiplicando los ",[1135,1366,1368],{"href":1367},"\u002Fglossary\u002Fmonthly-recurring-revenue","ingresos recurrentes mensuales (MRR)"," por 12, o sumando el valor anualizado de todos los contratos de suscripción activos. El ARR es la métrica estándar para medir la escala y la tasa de crecimiento de los negocios SaaS y de suscripción, y es un factor principal en la valoración de la empresa.",[121,1371,1372],{},"El ARR proporciona una visión a largo plazo de los ingresos que suaviza las fluctuaciones mensuales y las variaciones estacionales. Los inversores, miembros del consejo y ejecutivos utilizan el ARR para evaluar la salud del negocio, comparar el rendimiento con empresas similares y establecer objetivos estratégicos. La tasa de crecimiento del ARR es a menudo la métrica más importante para la valoración de empresas SaaS, con empresas de alto crecimiento obteniendo múltiplos de ingresos significativamente mayores.",[121,1374,1375],{},"Aumentar el ARR requiere un enfoque equilibrado entre adquisición, expansión y retención. Los equipos de ventas necesitan herramientas eficientes para encontrar y convertir nuevos clientes, mientras que los equipos de éxito del cliente trabajan para expandir las cuentas existentes y minimizar el abandono.",[125,1377,1379],{"id":1378},"puntos-clave","Puntos clave",[144,1381,1382,1385,1388],{},[147,1383,1384],{},"El ARR es el valor anualizado de los ingresos recurrentes por suscripción, típicamente el MRR multiplicado por 12",[147,1386,1387],{},"Es la métrica principal para medir la escala del negocio SaaS y es central en la valoración de la empresa",[147,1389,1390],{},"El crecimiento del ARR depende de equilibrar la adquisición de nuevos clientes con la expansión y la retención",[125,1392,1180],{"id":1179},[144,1394,1395,1398,1401],{},[147,1396,1397],{},"Reportar el ARR junto con sus componentes nuevo, expansión, contracción y abandono para una transparencia total",[147,1399,1400],{},"Establecer objetivos de ARR que se alineen con la etapa de crecimiento de tu empresa y la oportunidad de mercado",[147,1402,1403],{},"Invertir tanto en estrategias de adquisición como de retención para mantener un crecimiento saludable del ARR a lo largo del tiempo",[125,1405,1407],{"id":1406},"herramientas-gratuitas","Herramientas gratuitas",[144,1409,1410,1416],{},[147,1411,1412],{},[1135,1413,1415],{"href":1414},"\u002Femail-finder","Email Finder",[147,1417,1418],{},[1135,1419,1279],{"href":1420},"\u002Femail-verifier",{"title":1285,"searchDepth":1286,"depth":1286,"links":1422},[1423,1424,1425],{"id":1378,"depth":1286,"text":1379},{"id":1179,"depth":1286,"text":1180},{"id":1406,"depth":1286,"text":1407},"El valor anualizado de los ingresos recurrentes por suscripción, utilizado para medir la escala y la trayectoria de crecimiento de los negocios de suscripción.","A",{},"\u002Fglossary\u002Fes\u002Fannual-recurring-revenue",[1431,1432,1433],"Ingresos recurrentes mensuales (MRR)","Tasa de abandono","Tamaño promedio de acuerdo",{"title":1359,"description":1426},"glossary\u002Fes\u002Fannual-recurring-revenue","2026-03-23","a5929vei9bpIzOFWecKaquSWfh6cbLCesWuI3f8CflM",{"id":1439,"title":1433,"author":116,"body":1440,"category":1341,"description":1501,"extension":1343,"letter":1427,"meta":1502,"navigation":106,"path":1503,"relatedTerms":1504,"seo":1507,"stem":1508,"updatedAt":1436,"__hash__":1509},"glossaryEs\u002Fglossary\u002Fes\u002Faverage-deal-size.md",{"type":118,"value":1441,"toc":1496},[1442,1445,1448,1461,1463,1471,1473,1484,1486],[121,1443,1444],{},"El tamaño promedio de acuerdo es una métrica de ventas que representa el valor medio de ingresos de los acuerdos cerrados-ganados en un período determinado. Se calcula dividiendo los ingresos totales de los acuerdos cerrados entre el número de acuerdos cerrados. Esta métrica es esencial para la previsión de ingresos, la planificación territorial, el establecimiento de cuotas y la evaluación de si los equipos de ventas están apuntando a los segmentos de mercado correctos.",[121,1446,1447],{},"El seguimiento del tamaño promedio de acuerdo a lo largo del tiempo revela tendencias importantes sobre tu modelo de ventas y posicionamiento en el mercado. Un tamaño promedio de acuerdo en aumento puede indicar éxito en el movimiento hacia mercados más grandes, mejora en las ventas adicionales o atracción de clientes más grandes. Una disminución del promedio puede sugerir presión competitiva, problemas de descuentos o un cambio hacia cuentas más pequeñas. Segmentar el tamaño promedio de acuerdo por representante, producto o fuente de leads ayuda a identificar qué áreas están funcionando bien y dónde se necesitan ajustes.",[121,1449,1450,1451,1455,1456,1460],{},"El tamaño promedio de acuerdo es también una entrada clave en la fórmula de ",[1135,1452,1454],{"href":1453},"\u002Fglossary\u002Fpipeline-velocity","velocidad del pipeline",". Aumentar el tamaño del acuerdo mientras se mantiene o mejora la ",[1135,1457,1459],{"href":1458},"\u002Fglossary\u002Fwin-rate","tasa de cierre"," y la duración del ciclo acelera la generación de ingresos. Los equipos de ventas pueden influir en el tamaño promedio de acuerdo a través de una mejor segmentación, llegando a tomadores de decisiones de alto nivel que tienen presupuestos más grandes y necesidades más amplias.",[125,1462,1379],{"id":1378},[144,1464,1465,1468],{},[147,1466,1467],{},"El tamaño promedio de acuerdo es el ingreso medio por acuerdo cerrado en un período específico",[147,1469,1470],{},"Se utiliza para la previsión, el establecimiento de cuotas y la evaluación del rendimiento del equipo de ventas",[125,1472,1180],{"id":1179},[144,1474,1475,1478,1481],{},[147,1476,1477],{},"Seguir el tamaño promedio de acuerdo por segmento para identificar qué mercados y productos generan más valor",[147,1479,1480],{},"Analizar tendencias a lo largo del tiempo para detectar cambios en el posicionamiento de mercado o la dinámica competitiva",[147,1482,1483],{},"Capacitar a los representantes para interactuar con partes interesadas de nivel superior que pueden autorizar compras más grandes",[125,1485,1407],{"id":1406},[144,1487,1488,1492],{},[147,1489,1490],{},[1135,1491,1415],{"href":1414},[147,1493,1494],{},[1135,1495,1279],{"href":1420},{"title":1285,"searchDepth":1286,"depth":1286,"links":1497},[1498,1499,1500],{"id":1378,"depth":1286,"text":1379},{"id":1179,"depth":1286,"text":1180},{"id":1406,"depth":1286,"text":1407},"El valor medio de ingresos de los acuerdos cerrados en un período específico, utilizado para pronosticar ingresos y evaluar el rendimiento de ventas.",{},"\u002Fglossary\u002Fes\u002Faverage-deal-size",[1505,1506,1431],"Velocidad del pipeline","Tasa de cierre",{"title":1433,"description":1501},"glossary\u002Fes\u002Faverage-deal-size","52amIGs2-hxgbG1ZK-dpbKS-j49eIvgG78DzsPl76NU",{"id":1511,"title":1512,"author":116,"body":1513,"category":1341,"description":1595,"extension":1343,"letter":1596,"meta":1597,"navigation":106,"path":1598,"relatedTerms":1599,"seo":1603,"stem":1604,"updatedAt":1436,"__hash__":1605},"glossaryEs\u002Fglossary\u002Fes\u002Fbounce-rate.md","Tasa de rebote",{"type":118,"value":1514,"toc":1589},[1515,1523,1526,1539,1541,1552,1556,1559,1561,1569,1571],[121,1516,1517,1518,1522],{},"La tasa de rebote en la prospección por correo electrónico se refiere a la proporción de correos que son devueltos al remitente porque no pudieron ser entregados. Se calcula dividiendo el número de correos rebotados entre el número total de correos enviados, y luego multiplicando por 100. Una tasa de rebote alta es una señal de advertencia crítica que puede dañar tu ",[1135,1519,1521],{"href":1520},"\u002Fglossary\u002Fsender-reputation","reputación de remitente"," y descarrilar toda tu estrategia de prospección.",[121,1524,1525],{},"Existen dos tipos de rebotes: rebotes duros y rebotes suaves. Los rebotes duros ocurren cuando la dirección de correo electrónico es inválida, no existe o el dominio está inactivo. Estos son fallos permanentes y la dirección debe ser eliminada de tu lista de inmediato. Los rebotes suaves son problemas temporales, como una bandeja de entrada llena o un servidor temporalmente no disponible. Aunque los rebotes suaves pueden resolverse por sí solos, los rebotes suaves repetidos a la misma dirección también deben activar su eliminación.",[121,1527,1528,1529,1533,1534,1538],{},"Mantener las tasas de rebote bajas es esencial para mantener la ",[1135,1530,1532],{"href":1531},"\u002Fglossary\u002Femail-deliverability","entregabilidad del correo electrónico"," y la reputación del remitente. La mejor práctica de la industria es mantener tu tasa de rebote por debajo del 2%. Al verificar tus listas de prospectos de antemano, proteges la ",[1135,1535,1537],{"href":1536},"\u002Fglossary\u002Fdomain-reputation","reputación de tu dominio"," y aseguras que tu prospección llegue a personas reales.",[125,1540,1379],{"id":1378},[144,1542,1543,1546,1549],{},[147,1544,1545],{},"Se calcula como (correos rebotados \u002F total enviados) x 100",[147,1547,1548],{},"Los rebotes duros son fallos permanentes; los rebotes suaves son temporales",[147,1550,1551],{},"Las tasas de rebote altas dañan la reputación del remitente y la entregabilidad",[125,1553,1555],{"id":1554},"cómo-funciona","Cómo funciona",[121,1557,1558],{},"Cuando un correo electrónico no puede ser entregado, el servidor de correo receptor envía una notificación de rebote al remitente. Los proveedores de servicios de correo electrónico rastrean estos rebotes y los tienen en cuenta en la puntuación de reputación del remitente. Demasiados rebotes indican que estás enviando a listas de baja calidad, lo que puede llevar a que tus correos sean bloqueados por completo.",[125,1560,1180],{"id":1179},[144,1562,1563,1566],{},[147,1564,1565],{},"Eliminar los rebotes duros de tus listas inmediatamente después de que ocurran",[147,1567,1568],{},"Intentar mantener una tasa de rebote por debajo del 2% en todas las campañas",[125,1570,1407],{"id":1406},[144,1572,1573,1579,1585],{},[147,1574,1575],{},[1135,1576,1578],{"href":1577},"\u002Ftools\u002Femail-checker","Email Checker",[147,1580,1581],{},[1135,1582,1584],{"href":1583},"\u002Ftools\u002Femail-reputation-checker","Email Reputation Checker",[147,1586,1587],{},[1135,1588,1279],{"href":1420},{"title":1285,"searchDepth":1286,"depth":1286,"links":1590},[1591,1592,1593,1594],{"id":1378,"depth":1286,"text":1379},{"id":1554,"depth":1286,"text":1555},{"id":1179,"depth":1286,"text":1180},{"id":1406,"depth":1286,"text":1407},"El porcentaje de correos electrónicos enviados que no pudieron ser entregados a la bandeja de entrada del destinatario.","B",{},"\u002Fglossary\u002Fes\u002Fbounce-rate",[1600,1601,1602],"Entregabilidad de correo electrónico","Reputación de dominio","Calentamiento de correo electrónico",{"title":1512,"description":1595},"glossary\u002Fes\u002Fbounce-rate","5VNuYo1nDbUqR76JBESEIoHaXqJ0Qh7CsFfhJS45AgE",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":1607},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M19 21v-2a4 4 0 0 0-4-4H9a4 4 0 0 0-4 4v2\"\u002F>\u003Ccircle cx=\"12\" cy=\"7\" r=\"4\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":1609},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M8 2v4m8-4v4\"\u002F>\u003Crect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\"\u002F>\u003Cpath d=\"M3 10h18\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":1611},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"m12 19l-7-7l7-7m7 7H5\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":1613},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M15 3h6v6m-11 5L21 3m-3 10v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":1615},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M4 9h16M4 15h16M10 3L8 21m8-18l-2 18\"\u002F>"]