The art of outreach can be a tricky thing to master, but when done right, it can be the key to reaching that new client or sharing your blog post.
You've been emailing your contacts for months and still not getting the response you wanted??
You may have made one mistake that is preventing you from mastering the art of communicating through effective email campaigns.
Email marketing is a marketing strategy that forms part of content marketing strategies.This strategy consists of publishing and sending email messages in a fragmented, segmented and important manner to the email base and the potential customer base who have registered to obtain marketing information and content for the business, product or service.
Here we focus on the importance of these operations being divided and well planned, and this means that you must send important contents that provide value and benefit and only to those who are really interested in the content of this email. You should not consider spamming or sending unsolicited messages to people who do not allow you to do so or do not give you prior permission, as such practices are prohibited by law.
In light of a more advanced and comprehensive strategy, the rules and lists of emails can be divided according to the levels and stages that you specify in the sales funnel or sales funnel.
Types of email marketing
There are 3 basic and very common types of email marketing strategies:
1- The newsletter
Sending an email newsletter is a very widely used type of email marketing strategy. The main goal of this strategy is to provide information to subscribers as well as updates and news about your business launch events.
It is a great strategy to maintain a great relationship with customers and potential customers, especially those who were your customers before. It is also considered good to get to know the subscribers who have not interacted with your brand for a while, and prepare emails or special conditions for interacting with them.
Although the flier is the simplest and most common type, this strategy usually generates a lot of leads, and this can be the first step that leads to a strategy to nurture the relationship with future customers, as we'll see.
2- Nurturing the relationship with potential clients
Nurturing the customer relationship is an internal marketing strategy. These are messages that are sent to a base of potential customers that contain content, and this transmission progresses further from the moment when the prospect shows interest in learning more about the products and services offered by the company, until he reaches the stage where he is completely ready to buy (or any other transfer procedure).
For this, in this type of email marketing, marketing strategies are more complex, and they must be defined and set in advance. For this very end, tools are used to automate email marketing operations.
For example, suppose you provide a digital book that contains comprehensive and complete information about a blog post, and in return, readers must fill out a form and enter contact information with them via e-mail and answer a question that talks about the field they most like to learn.
Before sending any mail, you need to determine the path of qualifying these potential customers, by comparing and linking this information that talks about their interests that they filled out in the form, as well as mentioning the product or service that could be most useful or important to them, to be presented in a form It coincides with the decision-making stage.
Within the email paths, these emails must be properly planned, and include content appropriate to each stage of the customer's presence in the sales funnel. Thus, for every email that is received, every prospect that shows more interest and clicks on the call-to-action button that you put for them in the message, qualifies to receive another email that contains more advanced content.
With these automation settings in place, as soon as a visitor submits their response and clicks the submit button, they are automatically added to a segmented list, and begin to automatically receive a predetermined flow of messages tailored to their interests, all without the need to move any information or stage. by hand.
3- Invitations and promotions
This last type of email marketing helps you send people invitations to events, product launches or helps you set up a promotional campaign.
In the event that you have a base of potential and targeted customers, it is enough just to send them emails and messages that lead them to a list that speaks of their interests. Otherwise, you'd better set up a marketing and attraction campaign and submit a registration form on the landing page, for example.
The advantages of this strategy are the same as those of the previous types, you can segment your target customers and customize your strategies with them. What exactly changes here is the content provided as well as the objective of the strategy you are setting up.
How to start with a mail marketing strategy
Choose one of “Email finder” tools
It is very important that you use email finding tools to send emails to the right people and develop the most professional strategies, so that you can later measure the results and analyze the marketing work that you set.
There are many options available in the market, from simple and free tools and equipment, to more complex ones.
Here are some examples of the best email finder tools you can use:
Tomba is one of the best tools available, this is because it contains many advantages that it was able to compete with strongly in the market. Using it makes it easier for you to search for your potential customer’s emails and ensure that the information is accurate, in addition to finding some social networking sites for your customers with the cheapest prices!
- Hunter io
Hunter is on the list of the best tools too because it allows users to quickly and easily find the right email address for any company with minimal effort
This saves a lot of time and energy by cutting down on the amount of digging one might otherwise need to do to find that information, which is especially helpful.
- Emaillistverify filters out both duplicate email addresses and those containing invalid domains, giving you the option to exclude emails of people who have previously complained about your company's emails.
This Blog talks about the best email finder tools of the year. You can use it to focus on your marketing and bring trusted email addresses The Best Email Finder Tools 2022.
Receiving the expected customer
This stage of your e-mail marketing strategy is really important for performing lead segmentation. That is why if you have a marketing strategy to attract them, it must be coordinated exactly here.
You can get customers through social media, through a blog, or through media campaigns.
For inbound marketing strategies, it is important to have an optimized landing page, as well as a comprehensive as well as well-organized form.
But for a newsletter, just a banner or pop-up, including a field to put the email, on your site or blog is enough.
But here we advise you to pay attention to the Data Protection Act, which is a governing law at the global level, which was specially prepared to protect the personal data of Internet users. You must explain to the people who may fill out the form the purpose of your collection of this data and that it will not be displayed to third parties illegally, for example.
Creating a marketing campaign
Now it's time to create the segment lists, define the paths needed for your lead generation strategy, and prepare your emails.
After completing the mailing list and choosing the email service provider, all that remains for you is to formulate messages, and constantly work on improving and constantly developing the mailing list. It should be noted that you can also use automated messages to facilitate work and save time and effort.
If you are interested in how to create emails that can generate a higher conversion rate and avoid mistakes, you should read this blog !! 10 Email Marketing Mistakes You Should Avoid
As you have seen in this important Blog, it is very essential that you learn about email marketing strategies and use them in your business, so that you can actually attract the right customers and gain more success in the results.
Now, what do you think? Have you ever used one of the strategies we talked about here?
All the best to you and see you in another Tomba’s Blog.