Joanna Lowy

earnest is a specialist agency on a mission to chase the humdrum out of b2b marketing. we don’t understand why b2b is so often treated like a poor relation to b2c. after all, business people are still people – they just happen to be at work. since we opened for business in 2009, we’ve built brands, shaped strategies, produced content programmes, created experiences and developed campaigns that not only deliver results, but engage and delight their audiences too. it’s been so good so far. we’ve built a talented team, picked up a surprising number of awards and are now fortunate to count the likes of samsung, vodafone and instagram amongst our clients. our story: b2b marketing is tough. there are hard-to-reach audiences. difficult-to-please internal stakeholders. and very often complex, intangible products. that’s why b2b deserves just as much attention, passion and intellectual energy as b2c. and it’s why earnest is on a mission to raise standards in b2b, creatively and strategically. chasing out the humdrum, and ushering in the unexpected. we positively relish the unique challenges that b2b marketing presents. since we started the agency in 2009, we’ve earned a reputation for devising solutions that go beyond the obvious, often delivering far more than the client’s original objectives. the agency offers an unusually broad mix of disciplines – including branding, campaigns, strategic planning, content, and experiential – and we’ve won awards for them all. that’s testament to the fact that we approach every challenge, of every size and every shape, in the same way – with high standards and open minds.

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