BrandRevolution

integrated consumer marketing our aim is to deliver integrated strategy that ensures brands maintain cultural relevance, develop true brand fans and advocacy, one of the first agencies to deliver influencer marketing and our business was founded on two basic truths. firstly, people care about culture, that could be fashion or film, tech or travel, politics or painting, blogging or booze, but its culture that excites passions. secondly, people's opinions are influenced by other people, this could be the local football captain, the blogger, the celebrity or my mum. influence: this led us to believe that our primary job was to connect brands to the people who influence the opinion of their customer, and create campaigns that draw in and excite these people, usually by engaging with their cultural passion points, as there wasn't a name for this in 2008, we made one up - influencer marketing. create: we have fixers in pretty much every area of culture and we know who - and what - is next and we create content that connects brands to influencers and their audiences that is rooted in culture and their values, so its liked, shared and viewed. communicate: then we communicate. this is the bit where we talk to the media, influencer sand the trade, and we have lifestyle pr professionals with decades of experience. turning influencer engagement into a science we also know that brands need to be efficient and measure their effectiveness so we created a series of tools including our influencer match tool, that helps us to find influencers that reflect your brand and customer values. in the end it all boils down to helping brands start their own cultural movement. info@brand-revolution.com twitter: @brandrevo instagram: @brandrevolution www.brand-revolution.com

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