EasyLeadz vs Market Location: Which B2B Data Tool Wins in 2026?

EasyLeadz vs Market Location shows up on a lot of B2B data shortlists. Short answer: the two barely overlap. One sells phone numbers. The other sells company files.

TL;DR

• The EasyLeadz vs Market Location matchup isn't really a matchup. EasyLeadz is an India-first mobile-number and contact tool (Mr. E by EasyLeadz). Market Location is a UK/European B2B firmographic list and data-cleansing provider. The real question is simpler: what kind of B2B data do you need?
• Pick EasyLeadz if you cold-call, sell into India or APAC, and need verified direct dials attached to LinkedIn profiles.
• Pick Market Location if you need UK/EU company files. You get site-level firmographics, employee bands, SIC codes, and GDPR-documented provenance for direct mail, telemarketing, or CRM cleansing.
• Pick neither if you run cold email at scale. Neither tool is built as an email finder. You'll pay list prices for contacts you still have to verify.
• Cost reality: EasyLeadz credit packs start near $49–$59/mo for a few hundred reveals. Market Location quotes per record, usually £0.10–£0.35 depending on volume and fields. Neither has a free tier big enough to test at scale.

EasyLeadz vs Market Location: what does each one actually do?#

They sit at opposite ends of the B2B data market. The confusion between them is a naming problem, not a product one.

EasyLeadz (easyleadz.com) is best known for Mr. E, a Chrome extension. It reveals direct mobile numbers and work emails from LinkedIn profiles.

Its strength is Indian and South Asian contacts, where most Western databases go thin. There's a serviceable global layer too. You buy credits, and each reveal burns one. The promise is phone-first: get a mobile number a rep can dial today.

Market Location (marketlocation.co.uk) is a long-established UK business data provider. It sells company-level files: business name, site address, phone, employee count, turnover band, SIC code, and decision-maker names by function. Email shows up where consent allows.

Its core work is data cleansing, list rental, and building targeted UK/European prospect universes. Those feed direct mail, telemarketing, and CRM enrichment. It's a data bureau, not a SaaS extension.

So the honest framing: EasyLeadz sells you a person to call. Market Location sells you a market to map.

EasyLeadz vs Market Location: the side-by-side#

Read that table twice before you buy. Half the teams that churn off one of these tools bought it expecting the other one's output.

EasyLeadz vs Market Location for cold calling: which one wins?#

EasyLeadz, without much argument — if your territory includes India or APAC.

Mr. E's edge is mobile coverage in regions where ZoomInfo, Apollo, and Lusha thin out. Reps report usable connect rates on Indian SaaS, fintech, and services contacts. Western-first databases simply don't hold those numbers. If you sell into Bengaluru, Mumbai, or Singapore, that gap is worth paying for.

Where EasyLeadz gets shakier:

1. Western coverage is mid-tier. For US and UK direct dials, dedicated dial providers cover more ground. You'll burn credits on nulls.
2. Credit burn on failed reveals. It's the most common complaint about credit-based contact tools in G2 reviews, and EasyLeadz is not immune. Read the refund policy on failed lookups first.
3. Compliance risk in call-heavy motions. Dialing rules differ sharply by country. India's TRAI framework, the UK's TPS/CTPS registers, and US TCPA rules all have teeth. A mobile number in a CSV is not a license to dial it.

Market Location takes a different route. You get switchboard and site-level numbers plus named decision-makers by function.

That suits structured, list-based telemarketing. You dial a company and ask for a role, not a personal mobile. If you run a UK BDR team calling mid-market manufacturers, that model works fine and screens cleanly against TPS/CTPS.

Which one builds a better target account list?#

Market Location, and it isn't close. On EasyLeadz vs Market Location for list building, the answer flips completely.

This is what a data bureau is for. You brief a segment — UK manufacturing sites, 50–250 employees, £5m–£50m turnover, set SIC codes and postcode areas. You get back a deduped file with site-level detail. Multi-site businesses come back as separate records. That matters if you sell anything installed, serviced, or delivered on site.

EasyLeadz can't do this. It's a profile-by-profile reveal tool. You could scrape LinkedIn search results and reveal each one. But that's slow, costly per record, and against LinkedIn's terms.

Where Market Location costs you:

• Sales-led onboarding. Expect a call, a brief, a quote, and a wait. You cannot test it on a Tuesday afternoon.
• Static snapshots. A purchased file starts decaying the day it lands. B2B contact data rots roughly 25–30% a year through job changes, closures, and restructures. That's why cleansing is a separate line item — and part of the real cost.
• Thin email coverage. Firmographics are strong. Person-level verified emails are the weakest part of most bureau files, for consent reasons as much as sourcing ones.

What about email — can either one power cold outreach?#

Neither side of EasyLeadz vs Market Location was built for cold email. That's the most common reason teams end up buying a third product.

Cold email needs three things:

1. Person-level email addresses at scale, not switchboard numbers or generic info@ catchalls.
2. Real-time verification at send time, not verification from whenever the file was built.
3. Catch-all handling. Many enterprise domains accept every address at the SMTP layer and tell you nothing useful.

Send to an unverified purchased list and bounces spike. That torches sender reputation and drags down email deliverability for every campaign on that domain.

Google and Yahoo also cap bulk senders at a 0.3% spam-complaint rate, per Google's Postmaster guidelines. A stale bureau file will blow past that ceiling.

A dedicated email finder fills the gap. Tomba turns a name plus domain into a verified business email. It runs SMTP-level checks in real time and includes a catch-all verifier for domains that won't answer honestly.

Pricing works differently from list rental too. There's a free tier at 25 searches/mo, Starter at $49/mo, Growth at $99/mo, and Pro at $249/mo — see Tomba pricing for current credit allocations. You pay for lookups on accounts you already care about, not for a bulk file you hope contains them.

What does a realistic stack look like?#

Most teams that get this right don't pick one tool. They layer. A real stack doesn't stop at EasyLeadz vs Market Location.

1. Universe definition — use a firmographic source (Market Location for UK/EU, or a regional equivalent) to define which companies fit your ICP, at site level. Buy this layer once or twice a year.
2. Contact resolution — use a live-lookup tool for the current person and their current email. This layer must stay fresh, so make it API-driven, not file-driven. A domain search returns every discoverable address on a domain, plus the company's email pattern.
3. Phone layer — add EasyLeadz (or a regional equivalent) only for segments you actually dial, and only where coverage is strong. Don't pay for global dial coverage you won't use.
4. Verification gate — every address passes an email verifier before it enters a sequence. Non-negotiable, and the highest-ROI step in the chain.
5. Enrichment loop — push records into your CRM with data enrichment on a schedule, so they refresh instead of rot.

Avoid the classic failure. You buy a big static file, load it straight into a sequencer, and three weeks later your domain reputation is wrecked and 18% of the list bounced.

EasyLeadz vs Market Location: how the pricing models differ#

The structural point is simple: bureau pricing rewards volume, SaaS pricing rewards precision.

Need 40,000 UK manufacturing sites? A bureau is cheaper per record by an order of magnitude. Need 300 verified emails at named accounts this quarter? A per-lookup tool wins on cost, and the data is current instead of snapshotted.

Who should choose what?#

The EasyLeadz vs Market Location decision comes down to channel.

Choose EasyLeadz if:

• Your ICP is meaningfully Indian or APAC-based
• Cold calling is your primary channel, not a supplement
• Your reps work LinkedIn profile-by-profile rather than from bulk lists
• You can live with patchy Western coverage

Choose Market Location if:

• You sell into the UK, Ireland, or Western Europe
• You need site-level firmographics, not just HQ records
• Direct mail, field sales territories, or telemarketing are real channels for you
• You need documented GDPR provenance for procurement or legal sign-off
• You have a CRM that needs periodic cleansing against an authoritative source

Choose a dedicated email finder if:

• Cold email is your primary or co-primary channel
• You want to pay per verified contact, not per file
• You need API access to enrich records inside your own workflows
• Bounce rate and sender reputation are metrics you're measured on

Choose two of the three if: you run real multi-channel outbound. Firmographics define the target. A live email finder resolves the contact. Phone data covers the segments where dialing beats sending. That's the setup at most teams doing outbound well, and it costs less than one enterprise seat at the big platforms.

What should you ask before signing either contract?#

Run this list on any vendor in an EasyLeadz vs Market Location shortlist — and on every other B2B data vendor too:

• Where does the data come from? Vague answers like "proprietary sources" are a red flag. Compare against a vendor that documents its data sources openly.
• How often is it refreshed? Quarterly is common. Monthly is good. Live on lookup is best.
• What happens on a failed lookup? Is the credit refunded, or burned?
• What's the bounce guarantee, in writing? A vendor who won't name a number is telling you something.
• Can I test before I commit? No trial path means you're buying on faith. Independent review sites help, but they don't replace running your own accounts through a trial.
• What are the exit terms? Bureau contracts often carry minimum spend and notice periods that SaaS tools don't.

Benchmark a third option too. BookYourData sells pay-as-you-go verified B2B contacts with a bounce guarantee, and sits between the bureau and SaaS models. A quick comparison tells you fast whether the quote you're holding is competitive.

The bottom line#

EasyLeadz and Market Location both do their job well. The mistake isn't picking wrong between them. It's picking either one to solve a problem it was never built for.

If you came here searching "easyleadz vs market location," odds are you need neither. What you need is verified, current, person-level email addresses for accounts you've already identified, delivered through an API you can wire into your own stack.

That's what the Tomba Email Finder does. Give it a name and a domain — or just a domain. It returns verified business emails with confidence scores, SMTP-level validation, and catch-all handling built in.

Start on the free tier at 25 searches a month. Run your real target accounts through it. Compare the hit rate against whatever quote you're holding. If it doesn't beat the file, you've lost ten minutes.

Related guides#

• Arounddeal vs Easyleadz 2026: B2B Contact Data Compared
• Bookyourdata vs Easyleadz 2026: Which B2B Data Tool Wins?
• AtData vs EasyLeadz 2026: B2B Data & Contact Tools Compared
• Best B2B Data Provider UK in 2026: Top Tools Compared