7 Best Lodago Alternatives for Trade Show Teams in 2026

TL;DR

• Lodago is an enterprise trade show platform. It combines pre-booked meetings, badge and business-card scanning, booth staffing, follow-up and ROI analytics. Its modular pricing reportedly starts around $10,000 per year.
• If meeting scheduling at big shows is what you mostly need, Jifflenow (now part of Cvent) is the closest like-for-like alternative.
• If you mostly need to capture and qualify leads at the booth, iCapture, Captello and Cvent LeadCapture cost less and are more focused.
• Small teams doing 2-5 shows a year can usually get by with Popl or Calendly plus a scanner app.
• None of these tools fill in the verified email or direct phone number a badge scan leaves out. Most teams add an enrichment tool such as Tomba for that.

What is Lodago, and why are teams looking for alternatives?#

Lodago is a B2B event and meeting management platform for companies that exhibit at trade shows. It was founded in 2011 in Luxembourg and now has offices in Barcelona, Texas and London. It handles the whole exhibitor process in one workspace:

• Meeting booking before and during the show, with rep calendars synced
• Lead capture from badges, business cards and forms
• Event registration and team staffing
• Follow-up scheduling after the show
• AI-assisted analytics that connect events to pipeline

It has native integrations with Salesforce, HubSpot, Microsoft Dynamics, Marketo, Outlook and Google Calendar. It also holds SOC 2 and ISO 27001 certifications, which matters a lot to the Fortune 500 buyers it sells to.

Teams usually look at Lodago alternatives for one of three reasons:

1. Price. Third-party comparisons put Lodago's modular packages at roughly $10,000 a year and up. That's reasonable for a team running 20 shows. It's hard to justify for a team running four.
2. Scope. Some teams only need booth lead capture. Others only need executive meeting scheduling. Paying for the full suite when you use one module feels wasteful.
3. Ecosystem. If your events team already works in Cvent, a tool that lives inside Cvent can win on convenience alone.

Lodago isn't a bad product. It's an enterprise suite, and plenty of exhibitors don't need one.

What should you compare when evaluating Lodago alternatives?#

Before you book demos, score every option against the same five criteria. Trade show software is priced in so many different ways (per device, per event, per user, per year) that comparing headline numbers without a framework won't tell you much.

1. Meeting scheduling depth. Can prospects self-book with specific reps, rooms and time slots? Does it handle executive briefing centers and room inventory, or is it just a link to a calendar?
2. Capture methods. Badge API support differs from show to show. You want badge scanning, business-card OCR, QR codes and manual entry as fallbacks.
3. Qualification at the booth. Custom forms, lead scoring and rep notes captured at the moment of conversation are what make a scan usable later.
4. CRM sync quality. Real-time push into Salesforce or HubSpot with correct field mapping and campaign attribution, not a CSV export on Monday.
5. Pricing model fit. Per-event pricing favors light show calendars. Annual subscriptions favor heavy ones. Work out your break-even point before you negotiate.

Which Lodago alternatives are worth shortlisting in 2026?#

1. Jifflenow (Cvent): best for enterprise meeting management#

Jifflenow is the most direct Lodago competitor. It was built for B2B meeting management at large events: executive briefings, partner meetings and customer sessions booked against room and rep availability. Cvent acquired Jifflenow in January 2024, so it now fits naturally into Cvent-run event programs.

Strengths: Advanced meeting logistics, room and resource scheduling, meeting-to-pipeline reporting, and it fits well if your event team already uses Cvent.

Trade-offs: It focuses on meetings first. Booth lead capture is handled by other Cvent products. Pricing is quote-based and aimed at enterprise buyers.

Pick it if: Your show strategy revolves around pre-booked executive meetings, not walk-up booth traffic.

2. iCapture: best for booth lead qualification at scale#

iCapture is built around capturing and qualifying leads at the booth. Its strengths are configurable qualification forms, multi-show governance and clean CRM sync. Published comparisons report annual plans from roughly $8,000 per year, plus per-event badge API fees. Per-event device pricing also exists for lighter calendars.

Strengths: Very flexible qualification forms, strong admin controls across many shows, reliable Salesforce and HubSpot sync.

Trade-offs: Meeting booking isn't its main focus. You'll likely pair it with a scheduling tool.

Pick it if: Your main problem is unqualified scans piling up in a spreadsheet after every show.

3. Captello: best for engagement and gamification#

Captello combines lead capture with booth engagement: games, surveys and interactive experiences that draw visitors in and qualify them while they play. Reported pricing is roughly $500 per event. Large gamified programs can exceed $1,000 per event.

Strengths: Booth engagement that generates data as well as foot traffic. Per-event pricing works for irregular show calendars.

Trade-offs: Gamification adds setup work. Meeting management is limited compared with Lodago or Jifflenow.

Pick it if: Your booth has trouble attracting visitors and you want every interaction to produce a qualified record.

4. Cvent LeadCapture: best if Cvent already runs your events#

Cvent LeadCapture is the lead retrieval app inside the Cvent ecosystem. Pricing is quote-based. Third-party estimates put it around $300-$800 per device per event, depending on configuration.

Strengths: It sits inside your existing Cvent stack. Paired with Jifflenow, it covers much of what Lodago does in one place.

Trade-offs: You get the most value only if you're already committed to Cvent. On its own, it's a capable scanner and not much more.

Pick it if: Your company already uses Cvent for its events and you want less vendor sprawl.

5. Momencio: best for mid-market event follow-up#

Momencio covers lead capture, meeting booking and automated follow-up for exhibitors, and focuses heavily on shortening the time between the booth conversation and the first email. Pricing is custom and not published.

Strengths: Strong post-show follow-up workflows, a broad feature set for mid-market teams.

Trade-offs: You can't estimate cost without a sales call. Its enterprise security credentials aren't as prominent as Lodago's.

Pick it if: Your leads go cold in the week after the show and follow-up speed is the metric you care about.

6. Popl: best budget option for small field teams#

Popl started as a digital business card and grew into team lead capture with badge scanning, card OCR and CRM sync. It has a free tier, with business plans from roughly $8-$25 per user per month. Team deployments often land around $6,000 per year.

Strengths: Cheap to start, quick to roll out, and reps like using it. It also works outside trade shows, at dinners and meetups.

Trade-offs: No enterprise meeting management. Analytics are lighter than Lodago's.

Pick it if: You exhibit at a handful of shows a year and want capture working next week, not next quarter.

7. Calendly (with routing): best for lightweight meeting booking#

If your "meeting management" really means "prospects book 30 minutes with the right rep," a scheduling tool like Calendly with routing forms can handle it for a small fraction of an enterprise suite's cost. Lodago publishes its own comparison against Calendly, which tells you some buyers weigh the two.

Strengths: Familiar, inexpensive and quick to set up. Round-robin and routing work well for booth demos.

Trade-offs: No badge scanning, no room inventory, no event analytics. You'll put together a small stack of tools yourself.

Pick it if: You need booked demos and nothing more.

How do the Lodago alternatives compare side by side?#

Pricing figures are compiled from vendor pages and third-party reviews and should be treated as ranges, not quotes. Confirm current numbers directly with each vendor, and check recent reviews on G2 before signing a multi-year deal.

Is a cheaper per-event tool really cheaper than Lodago?#

Not always. The math depends on how many shows you run and how many devices you need at each one.

Take a per-event capture tool at around $500 per show. At 4 shows a year, that's about $2,000, far below a $10,000 annual suite. At 20 shows with three devices each, per-device pricing adds up quickly and can easily exceed an annual contract. Then add a separate meeting scheduler, a separate follow-up tool, and the hours your ops team spends connecting them.

Three quick rules:

• Under 5 shows a year: Per-event or per-seat tools (Captello, Popl, Calendly) almost always win.
• 5-15 shows a year: Price out iCapture or Momencio annual plans against Lodago's modular packages. This is where negotiation leverage matters.
• 15+ shows plus executive meeting programs: An all-in-one suite (Lodago, or Jifflenow + Cvent LeadCapture) usually pays for itself through less tool sprawl and cleaner attribution.

What happens to trade show leads after the scan?#

This is where most event ROI gets lost, whichever platform you pick. A badge scan gives you a name, a company, a title, and often an email address that's either missing or unreliable. Attendees register with personal Gmail addresses, shared inboxes, or typos. Business-card OCR misreads characters. If you send follow-up sequences to that data, you get bounces, and bounces hurt your sender reputation right when you most need to reach the inbox.

A good post-show workflow looks like this:

1. Export or sync scans from your capture tool into a staging list, not directly into sequences.
2. Enrich missing contacts. Use name plus company domain to fill in a professional email address and, where available, a direct phone number. Tomba's data enrichment and bulk email finder are designed for this kind of batch job.
3. Verify every address before the first send. Run the list through an email verifier and remove invalid and risky results.
4. Push clean records to your CRM. If you run HubSpot, the HubSpot integration keeps enriched contacts in sync without CSV juggling.
5. Sequence within 48 hours while the booth conversation is still fresh.

This step is the same whether you run Lodago, iCapture or Popl. Enrichment doesn't replace your event platform. It fixes the data those platforms leave incomplete.

Which Lodago alternative should you choose?#

Match the tool to the job you actually need done:

• You run executive meetings at major shows: Jifflenow, especially if Cvent is already in-house.
• Your booth gets heavy traffic and scans are messy: iCapture.
• Your booth needs more visitors: Captello.
• You're standardized on Cvent: Cvent LeadCapture (plus Jifflenow for meetings).
• Follow-up speed is the bottleneck: Momencio.
• You're a small team on a tight budget: Popl, optionally with Calendly.
• You need everything, across many shows, with enterprise security: Stay on Lodago and negotiate the modules you actually use.

Whichever you choose, budget for the step after the scan. Event platforms capture conversations. They don't guarantee a deliverable email address for every person you met.

Ready to turn badge scans into reachable contacts?#

Whichever trade show platform you use, the Tomba Email Finder fills in the gaps. Give it a name and company domain from any badge scan and it returns a professional email address you can verify before your first follow-up goes out. Start free with 25 searches a month, then scale with paid plans from $49/mo as your event calendar grows.

Related guides#

• Meeting Scheduling Software for B2B Sales: 2026 Buyer's Guide
• Automated Event Outreach in 2026: The Complete Playbook
• Calendly vs Koalendar 2026: Which Booking Tool Wins?
• Clevenio Pricing 2026: Plans, Costs, and Alternatives