Endole vs Wiza (2026): Which B2B Data Tool Actually Wins?

Endole vs Wiza is a match-up people run every week, and it starts from a false premise. Endole maps UK companies. Wiza finds people on LinkedIn. Here is what each tool does, what it costs, and which one fits your outbound motion.

TL;DR

• Endole vs Wiza is not a fair fight. The two sit in different categories. Endole is a UK company data platform built on Companies House filings. Wiza is a LinkedIn contact exporter. It returns work emails and mobile numbers.
• Pick Endole if you sell into the UK. It shows company size, accounts, credit risk, directors, and group structure before you pick a target.
• Pick Wiza if you already know your accounts and job titles. It works inside LinkedIn Sales Navigator and pushes contacts into a sequencer today.
• Neither one is a full pipeline. Endole rarely gives you a named person's work email. Wiza gives you contacts, but almost no financial context and no coverage off LinkedIn.
• The cheapest working stack pairs account data (Endole or similar) with a verification-first email layer. That is where a tool like Tomba's email finder fits, at $49/mo instead of another seat-priced platform.

Endole vs Wiza: what does each tool actually do?#

People search endole vs wiza because both tools land in the same "B2B data" bucket on review sites. Both promise to help you find companies and people. Open them, and the likeness ends.

Endole is a UK business data platform. It is built on public filings from Companies House. On top of that it adds accounts, credit scores, industry codes, ownership, director history, and insolvency signals.

Endole Explorer is the paid product. You can build lists of UK companies by turnover, staff band, SIC code, region, growth, or financial health. Then you export them.

Wiza is a contact tool built around LinkedIn. Run a Sales Navigator search, hit the Wiza extension, and it turns the result into a CSV. You get names, titles, companies, verified work emails, personal emails, and mobile numbers on higher tiers. It also has its own search screen, an API, and native pushes into CRMs and sequencers.

So the honest framing: Endole answers "which companies should I care about?" Wiza answers "how do I reach the person I already picked?"

Endole vs Wiza: how do they compare head-to-head?#

Here is the side-by-side that matters when you are choosing. Treat pricing as directional. Both vendors change tiers, and Endole quotes most plans per seat and per year.

Four things fall out of that table.

1. They fail in opposite directions. Endole can tell you a Manchester engineering firm grew turnover 34% last year and carries no debt charges. It will not give you the operations director's inbox. Wiza hands you that inbox. But you will not know whether the company can pay you.
2. Coverage is the real dividing line. If more than a quarter of your ICP sits outside the UK, Endole stops working as a primary source. If your ICP is full of trades, factories, and owner-run SMBs, Wiza's coverage falls apart. Those buyers rarely keep a live profile.
3. The pricing models do not line up. Wiza is credit-metered and self-serve. Endole is seat-based and usually sales-assisted. Work out cost per usable record, not sticker price.
4. Only one plugs into a sequencer cleanly. Wiza was built for the CSV-to-sequence flow. Endole exports are built for research and segmenting.

Which tool has better data coverage and accuracy?#

Wrong question. Ask "accurate at what?"

Endole is accurate on company facts. It sits downstream of official filings. Registered address, start date, filed accounts, directors, and charges are as close to ground truth as UK B2B data gets.

The lag is the catch. Small firms can file short accounts up to nine months after year end. So the "latest turnover" you see can be a year and a half old. Staff counts are often estimates, not filings.

Wiza is accurate on people at a point in time. LinkedIn profiles are written by the people themselves. That helps for job titles and current employer. It hurts almost everywhere else.

Profiles go stale after someone moves jobs. Personal emails outnumber work emails in some segments. Mobile fill rates swing widely by country and seniority. Wiza does verify an email before it returns one, which puts it ahead of raw scrapers. Expect the usual pattern anyway: strong results on standard company domains, weaker ones on catch-all domains and small mail hosts.

That catch-all problem quietly wrecks bounce rates. If a domain accepts every address at the SMTP layer, a "valid" verdict means very little. Most tools then guess, or they return "unknown". Run suspect records through a catch-all verifier before they enter a sequence. It is the difference between a 1% and a 6% bounce rate on the same list.

Use this checklist before you commit to either vendor:

1. Test on your real ICP, not the demo list. Pull 200 accounts you already know. Measure match rate and bounce rate yourself.
2. Separate match rate from accuracy. A tool that fills 90% of rows with 20% junk is worse than one that fills 65% cleanly.
3. Check freshness on job changes. Sample 25 contacts who moved roles in the last six months. See which tool caught it.
4. Measure cost per verified, deliverable contact. Credits burned on unknowns still count.
5. Test catch-all domains on purpose. They are often 15-25% of a B2B list, and vendors differ most there.
6. Confirm export and API paths early. A great record you cannot push into your CRM is a data-entry job.

What does each one actually cost?#

Two budget notes people miss. First, seat pricing punishes spread-out teams. If six reps need access now and then, a seat-priced platform costs more than a credit-priced one they all share.

Second, credits burned on failed lookups are a real line item. Ask each vendor whether a failed search still eats a credit. The answer moves your real cost by 20-40%.

Tomba's pricing sits in the table for reference, because most teams bolt this layer on anyway. Free covers 25 searches a month. Starter is $49/mo, Growth $99/mo, Pro $249/mo, and Enterprise is custom. There is no per-seat charge.

Who should choose Endole?#

Choose Endole when the company is the unit of decision:

• UK-only or UK-first go-to-market. If 80%+ of your revenue comes from British registered firms, Endole's depth beats any global generalist.
• Credit, risk, and finance teams. Filing history, charges, and insolvency flags decide whether you should sell at all.
• Territory planning and TAM sizing. Turnover bands and SIC filters give you a defensible account list, not a scraped guess.
• Diligence, M&A, and supplier vetting. Group structure and director networks are exactly what Wiza lacks.
• Trades, construction, factories, and professional services SMBs. These sectors have thin LinkedIn footprints, so filings are the only reliable record.

Where it leaves you stuck: you end up with 400 qualified UK companies and no named person to email. That is a job for a domain search. It takes a company domain and returns the people and email patterns behind it.

Who should choose Wiza?#

Choose Wiza when the person is the unit of decision:

• You live in Sales Navigator. If prospecting starts with a saved search, Wiza removes the copy-paste layer.
• Persona-led outbound. Targeting "Head of RevOps at Series B SaaS" across countries is a LinkedIn-shaped problem, not a filings-shaped one.
• You need mobile numbers. Endole gives switchboards. Wiza's higher tier gives direct dials.
• Recruiting and talent sourcing. Candidate contact data is Wiza's second-best use case after SDR outbound.
• Small teams that want self-serve. Monthly billing and a free tier let you test in an afternoon.

Where it leaves you stuck: no financial qualification, no ownership structure, and a hard dependency on one platform. Teams that outgrow LinkedIn-only prospecting usually add a second source rather than switch. That is why the Wiza alternative page gets as much traffic as the head-to-head itself.

Can you use Endole and Wiza together?#

Yes. For UK-focused teams it is the strongest setup, with one honest caveat about cost.

The workflow looks like this:

1. Segment in Endole. Filter UK companies by turnover, staff band, SIC code, and financial health. Export domains and company names.
2. Map personas. Decide which two or three job titles you need per account before you spend a credit.
3. Find contacts. Use Wiza against Sales Navigator for accounts with a strong LinkedIn presence.
4. Fill the gaps. For the 30-50% of UK SMBs with thin profiles, run domain-based discovery instead.
5. Verify everything. Push the merged list through an email verifier before it touches your sending domain.
6. Send to CRM and sequence. Dedupe on domain plus email, then hand off.

Step 4 is where most stacks leak. A profile-based tool cannot find someone who has no profile. In the sectors Endole covers best, that is a large slice of the market. Domain-first discovery has no such limit. It works from the company's own mail setup, not a social graph.

Step 5 is where budgets leak. Sending to unverified records damages sender reputation, and repairs take weeks. No amount of company data makes up for a burned domain.

Endole vs Wiza: what should you buy in 2026?#

Short version:

• UK-only, research-heavy, finance-adjacent selling: Endole, plus a light email layer for contact discovery.
• Global, persona-led, high-volume SDR motion: Wiza, plus verification before you send.
• Both markets, tight budget: skip the seat-priced platform for now. Start with a credit-priced finder and verifier. Add company data when your criteria truly need filings.
• Enterprise with a data team: buy the API closest to your ICP and build the join yourself.

Check current user sentiment on G2 before you sign anything annual. Both categories churn fast, and the shift in reviews between quarters tells you more than any feature page.

Where does Tomba fit in this comparison?#

Tomba is not trying to be Endole. There are no UK credit scores, no filed accounts, no director networks. It handles the layer both tools leave half-solved: turning a company domain or a name into a verified work email. A verifier, catch-all handling, phone finder, and enrichment sit alongside it.

Here is what that looks like. Take Endole's list of 400 UK companies. The Tomba Email Finder turns those domains into verified people, with no LinkedIn profile needed. Take Wiza's export instead, and Tomba's verifier catches the catch-all and stale records before they bounce.

At $49/mo for Starter, with no per-seat charge, it does not compete with your platform budget. It protects it. Start on the free tier of 25 searches a month, run it against a list you already know, and compare bounce rates. That is the only benchmark that matters.

Related guides#

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